Clavell Santiago rates excellent communication and presentation skills as essentials for a successful sales career.

Clavell Santiago
MBA’18
Area Sales Manager
Coffee Day Beverages, Mumbai

In the interview below, Clavell Santiago talks about life- long learning lessons he learnt at Great Lakes Gurgaon and he guides students on making best of their MBA journey. He is also a professional violinist. Read out to know more about Clavell’s journey.

Questions

  • Please tell us about your role at Coffee Day Beverages

I am currently responsible for the HoReCa segment for Coffee Day Beverages in Mumbai. The role includes Key Account and Distributor Management. Since Mumbai is the hub of various corporate offices, I also manage Pan India Accounts. Apart from this, I look after new product launches and work on the marketing mix within the segment.

  • What suggestions would you give to students aspiring for sales profiles

Sales is not easy.It requires a high degree of discipline.For a student aspiring to be in sales,he/she should be ready to handle rejection,initially this is the most difficult part of the job. Moreover,one has to be “Prepared” all the time,the market place is very competitive and in order to be ahead of competition being relevant and knowledgeable is the key to success.

  • What are the life – long learning lessons you learnt at Great Lakes

Every day at GLIM was a learning of a new sort, be it from my peers or the professors. But the most valuable lessons I learnt was from my interaction with Dr. Jones who was my mentor for the Live Project. He made me realize that even if you have the best content, but you do not present is effectively then it is of no use. I am a strong believer of this, and I also ensure my team follows this mantra in every aspect of our business communication.

  • You are handling a team at Coffee Day Beverages. What are the key skills that a good team leader should possess?

I believe that a good team leader should master the art of communication; this is a key driver towards success because at every stage your team members look up to you for direction and motivation. Further, the ability to innovate is an important skill. In today’s work environment, it is essential to lead by example and work with the team to find new ways to be more effective.

  • One quote/belief you follow in life

“Sometimes the most important life lessons are the ones we end up learning the hard way”

  • What advice would you like to give to Great Lakers

Make the most of your time at college, please don’t get too comfortable within your hostel rooms. The best part of college is that no one will ever judge you and you can afford to make mistakes, so yeah JUST KEEP MAKING MISTAKES!

  • What do you do in your free time ?

I am a professional violinist, and I do a few gigs whenever possible. I am currently also working on a solo music project which I plan to finish in the next 3 months.

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