Social Media: Perfect Communication Channel for Startups

Social media has emerged as an integral part of our daily lives. As of April 2018, the active social media users are more than 3.3 billion. This number is staggering and qualifies to be a world in itself. When fabricating a startup, you have to go where your group of onlookers are and engage with them keeping in mind the end goal to develop your business plan. Today, the place to run advertisements is web-based platforms such as Facebook, Twitter, Instagram, Snapchat and the sky is the limit. These social channels act as a bridge between the individuals and brands. They have turned into a vital component to increase exposure, raise brand mindfulness, create leads and boost client transformation rates. This is particularly critical for startups that are working with little spending plans, in an ever-increasing competitive entrepreneurial market. This information-driven advertising approach helps you direct your focus on individuals rapidly so they can be acquainted with the startup offerings at the click of a mouse. Social media hands over an opportunity of easy access for customers and to get a genuine feedback from its potential client in a shorter traverse of time. We can explore different avenues regarding our internet-based content to catch the essence of the offering among clients of various demographics. In order to integrate social media marketing with other communication channel and to have a competitive edge, startups ought to maximize the online presence by working on an effective social media strategy.

Stitch a plan that works for your need:

Turning to long-range social networking as a method for business advancement doesn’t just mean being available on the web. In actuality, this is a confounded procedure and, accordingly, it requires completing an exhaustive research and building an arrangement that will keep you on course. Startups have to build a strategy that fits well for their business offering. Something that works for one startup would not necessarily work for others. Identify the unique value proposition, the point of parity and disparity of the business with its competitors should be thought out before formulating a road map of implementation.

Target audience segmentation:

To construct a content for your audience, we have to distinguish their identity. Startups need to segment their potential client to get hold of the purchaser persona. By surveying your audience’s experience data such as their occupations, hobbies, interests, training, and additionally, some fundamental statistic factors such as age range, sexual orientation, and wage, could have the capacity to effectively focus on your gathering of people, convey true client experience and stitch deals.

Identify the correct social media marketing channel:

When online networking showcasing plan is figured, a startup needs to distinguish the web-based life stage they have to fabricate their presence. Every internet-based platform is one of a kind in their group of onlookers focusing on and has diverse reasons, new companies need to recognize the channel that fits their need. Focus on the channel that would contact the correct group of onlookers for your business like for B2C business, Facebook and Twitter could be the correct channel however for B2B LinkedIn could be the ideal place.

Learn about your competitors:

Before beginning with social media content creation effort, one should explore their competitors. Begin with distinguishing them by picking the organizations working in the similar space. Consider their advertising technique, content marketing strategy and customize your online presence accordingly. Additionally, keep an eye on the social media campaigns being run by the competitors and work on formulating a marketing strategy to counter the competition.

Knowledge about the end goal:

Make a long-haul objective to be accomplished through social media marketing to accomplish exceptional yield on investment of your time and money. For some producing Facebook likes or Twitter retweets and followers could be the objective yet for others, their frameworks would be centered around creating more prominent activity volume, web referrals, exceptional client target and high conversion rates. Conceptualize about the objective and plan of your road ahead customized to achieve the final goal.

Focus on content creation:

Content is the core of social media advertising. The more engaging and slanting substance one can make, more would be the traffic volume. Substance ought to be influenced creative to connect with the gathering of people to make the buzz about the contributions and to influence them to share content over various profiles. Additionally, content should be in sync with the motto of the startup and should highlight the unique selling proposition about the offerings. They should make utilization of the most recent happenings and inclining points and draw in the crowd by associating the substance with it.

Real-time feedback tracking:

The most ideal approach to benefit as much as possible from your web-based presence is to gather moment criticism by checking your clients’ exchanges. Along these lines, you will have the capacity to discover how your intended interest group feels about your product and utilize the opinions valuable to enhance your approach. In particular, internet-based life enables you to furnish your customers with the continuous service and immediate feedback. On the other hand, you can likewise screen the audience’s feelings about your latest released product and recognize any potential client encounter issues and settle them on time.

Happy Marketing!

Author: Kumar Shreesh

PGPM, Class of 2019, Great Lakes, Gurgaon

Uncovering the Secret of Success in the Corporate Sector: Great Lakes Guest Lecture Series

Uncovering the Secret of Success in the Corporate Sector: Great Lakes Guest Lecture Series

GREAT LAKES GUEST LECTURE SERIES – Mr ASHISH JAIN

VICE PRESIDENT – RIGHT MANAGEMENT, INDIA

We often take our freedom on social media for granted. We love to show off our brand new purchases, check-in at some of the finest bars and pubs in town, share an insane number of selfies and also express our religious and political views before a large audience. We often forget that we are, in fact, being watched and judged. Our current employers, our prospective employers, nearly everyone who scrolls by our posts builds up an opinion about us.

7th July 2018: It was a bright Saturday morning. The Ninjas –PGPM batch of 2018-19, at Great Lakes Institute of Management, Gurgaon – were once again decked up in their sharp suits, armed with notepads, pens and laptops, to attend a talk delivered by Mr. Ashish Jain, Vice President of Right Management, India, and his colleagues, Shivpriya G and Ishana Singh. After weeks of exams, project submissions and assignments, an interactive industry engagement event was well overdue. The Ninjas were in for a fruitful learning experience from people who have made the most out of their personal experiences and grown immensely in their professional lives.

Right Management India: Right Management is one of the leading talent development and career management firms in the world. Established in Philadelphia, USA, in 1980, the company has grown by leaps and bounds by establishing its presence in the US, UK, Canada, China and India. It acquired People Tech in 1996 and Coutts Consulting in 2002. It now is a leading brand under Milwaukee-based Manpower Group, one of the largest Fortune 500 staffing firms in the world. Manpower Group CEO Jonas Prising holds a seat at the World Economic Forum. Right Management has participated in the VivaTech Convention, which is a major platform dedicated to technological innovations, where many promising start-ups also come forward to showcase their offerings. The firm is also actively involved in leveraging Artificial Intelligence to ease the hiring process for corporates.

Ashish Jain: Ashish Jain is an alumnus of Institute of Management Technology, Ghaziabad. An MBA specialized in Human Resources and Marketing, Ashish has also completed the HBX CORe Credential of Readiness certification from Harvard Business School. He began his managerial career as a consultant with Positive Moves Consulting in 2008, and worked with the firm until he joined Right Management India in 2010. He started off as a consultant and has worked his way up to the post of Vice President in a matter of 8 years and is now spearheading various digital initiatives in the firm, bringing Artificial Intelligence to the field of talent acquisition and hiring.

Social Media – A Deal-Maker or Breaker: Ashish Jain and his colleagues took the Ninjas through a 90-minutes journey to show them how the effective use of social media, or the lack of it, can make or break a person’s career or a business. Quoting numerous examples from their personal lives and from around the world, they delivered the importance of leveraging social networking to connect with people in a manner that it opens up new pathways towards fruitful career opportunities.

Social networking sites have their own beauty as well as pitfalls. They give each person a platform to interact with people spread across the globe, to present their talents and achievements before all of their friends, to bask in the glory of their latest acquisitions of property or automobiles or to voice their opinions regarding various socio-political affairs. And this is exactly where we need to tread carefully. Suddenly an obsession to rant on political or religious matters, to post an album full of selfies or boast about one’s capacity to consume alcoholic beverages no longer seem to be one of the best things to do on social media. Recruiters increasingly screen candidates on the basis of their social media footprint to analyze their personality and determine if they are fit to be a part of their organization.

The Big Five Personality Traits – Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism (OCEAN) – form the parameters on which recruiters are beginning to gauge a candidate’s potential to adhere to the organization’s culture, uphold its values and attain its goals. These traits can be measured by conducting personality tests. But sometimes, going through a person’s social media footprint, itself, gives a brief idea about his or her traits. The opinions posted by a person, his or her comments and reactions to contrasting views from others, language, grammar and vocabulary, relevance and importance of the subject in question, and many such factors paint a near-clear picture of how that person might behave in a corporate environment. Sharing posts related to one’s career aspirations and passions, posting relevant and sensible comments on related posts, following influential persons and thought leaders, having a reasonable balance between followers and followed users, following the right people at the right time and steering clear of controversial topics can, on the other hand, help one bag the dream job he or she is looking for.

Social media has become a powerful tool for self-expression and sharing feedback. Corporates are becoming more and more cautious about their interactions with customers, and they have to. We live in an era where a single tweet or a Facebook post from a highly dissatisfied customer can cause a company to lose customers and also cause its share prices to dip considerably. In such an era, a company cannot afford to be indifferent to its customer’s needs and complaints.

In Conclusion: What started as a tool to connect with people, socialize and meet like-minded people has now turned into a major contributor in myriads of aspects of the corporate world. Let us make wise use of this free-of-cost utility to enrich our lives and form beneficial connections. Just like we have learnt to isolate our personal lives from our professional lives, let us also learn to choose among our choices of social networking tools to showcase our personal lives, our hobbies and aspirations, our career progression and capabilities, each in its own best way. As rightfully stated by Ashish, 65% of talent acquisitions take place through referrals. And referrals are created through strong connections with the right people over the right channels. Ashish Jain and his colleagues from Right Management have shown the Ninjas a new perspective towards social media which the Ninjas are keen on following diligently going forward.

Author: Bruno Nellissery

PGPM, Class of 2019, Great Lakes, Gurgaon