Making it Big in the World of Sales

Making it Big in the World of Sales

The most beautiful thing about learning is that, “Nobody can take it away from you and that it is a constant ongoing process, not bound or restricted by the four walls of a classroom”. Curiosity and observation are the drivers of this incredible process of learning. This was the crux of the guest lecture delivered at Great Lakes Institute of Management, Gurgaon, on 31st August, 2019. Our beloved Jaguars were as always invigorated by the opportunity to learn more, as Ms. Aayushi Singh, National Key Accounts Manager (Modern Trade) – Hector Beverages, and Mr. Deepak Pandey, with more than 10-years of experience with Nestlé took the stage. With a razor-sharp agenda in mind, Ms. Aayushi and Mr. Deepak addressed the Jaguars to intimate and educate them about the intricacies of the adrenaline-rush filled field of “Sales”. They dived deep into the workings and career opportunities within this field.

Ms. Aayushi Singh, handles Business for the following Modern Trade Chains – Walmart, Future Group, Easy Day, Vishal Mega Mart, DMart, ABRL, Reliance Retail, Spencer’s, GPIL and Tesco (Star Bazaar) in Hector Beverages. She has worked as a brand manager with Paper Boat as well. She is an MBA graduate from FORE School of Management.

Ms. Aayushi Singh from Hector Beverages addresses the PGDM Students at Great Lakes Institute of Management, Gurgaon, on how to make it big in the Sales domain.

Mr. Deepak Pandey, carries expertise in Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. He has also worked in Nestlé for over 11 years in various profiles like Sales Officer, Sales Executive, Sr. Area Manager and Senior Key Account Manager. He is an MBA graduate from IIFT, New Delhi.

Mr. Deepak Pandey from Schneider Electric addresses the PGDM Students at Great Lakes Institute of Management, Gurgaon, on how to make it big in the Sales domain.

Mr. Deepak kicked off a session of learning with his experience with Nestlé and explaining the importance of sales as a career option by citing examples of Suresh Narayanan – Chairman & Managing Director, Nestlé India. He used numerous examples to drive home the importance of accepting the company you work for and how passion comes into picture. He then dedicated a lot of time to explain B2B and B2C sales, revealing the spider’s web and attempting to clear these two terms for our “Primed for Placements”, Jaguars. The reaction that followed was evidence enough to say, “Mission Accomplished”. He, then moved on to Sales Automation, where he explained how Sales Automation is the upcoming field for all the techies interested in sales. He explained how Sales Automation is vital for the companies and how costs are taken care of along with the advancement of technology. He strongly emphasized the importance of visibility in the sales process which can be achieved through Sales Automation. By touching upon the road ahead for sales he passed the mic over to Ms. Aayushi.

Ms. Aayushi, an extremely energetic, driven and passionate individual, was extremely relatable to the Jaguars as she had very recently begun her own journey in Sales and thus, she tried keeping the topic general, simple and yet quite insightful. Extracting a round of laughter from the crowd, Ms. Aayushi started off with a question, “How many of us are actually interested in Sales?” She went on to explain the qualities companies look for in a candidate seeking a career in Sales. She explained different challenges faced by her as she was a woman in a man’s world, choosing sales as her career. Everyone right from her family to her friends and colleagues tried to talk her out of this idea, but she came out on top and “sold” her ideas to them using her negotiation skills and thus proving she is well equipped for the same. She stressed upon how sales, the ultimate reason for the existence of a company is important and even people working in other domains should understand it as Sales is the only department that has multiple touch points to the end customer and this helps in developing strategies. She elaborated how sales as a career has changed her way of thinking and shaped her personal life for the better. Ending her talk with two of her go-to motivational videos, she opened the session for questions from the audience. A barrage of questions and answers followed, post which the Jaguars thanked the guests for their guidance, insights and their valuable time.

Written by:

Ms. Jaswinder Kaur, PGDM and Mr. Indrajeet Vadgama, PGDM Class of 2020 “Jaguars”

Great Lakes Institute of Management, Gurgaon

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Data Analytics v/s Biased Decision Making – Deloitte on Campus

Data Analytics v/s Biased Decision Making – Deloitte on Campus

“Data is the new oil”, is what Clive Humby said in 2006 and that is what we at Great Lakes Institute of Management, Gurgaon, believe. Seeking an opportunity to give our beloved Jaguars, the PGDM class of 2018-20, direct exposure to the Data Analytics industry and the possible roles they can play in it, we played host to Mr. Abhimanyu Dasgupta, Head of Science Based Services, Deloitte Analytics & Cognitive and Mr. Samidh Chatterjee Manager in the Applied AI group in Deloitte India (Offices of the US).

Mr. Abhimanyu Dasgupta, specializes in the design, development and deployment of data science algorithms across Insurance and various other sectors globally. He began his journey with Deloitte 13 years ago and has led engagement teams in driving end-to-end data science solutions for leading firms. He has contributed to several industries and data science forums through his points of view, speaking engagements, articles and patents.  He is recognized as one of India’s top 10 data scientists by Analytics India Magazine, 2016.

Mr. Abhimanyu Dasgupta from Deloitte addressing the PGDM Students at Great Lakes Institute of Management, Gurgaon.

Mr. Samidh Chatterjee, Manager in the Applied Artificial Intelligence group in Deloitte US-India office at Gurgaon. Mr. Samidh leads the technical team in client projects, and is also one of the mentors in the team for junior as well as senior level folks. Before joining Deloitte, Mr. Samidh used to work for HERE Technologies at their R&D office in Mumbai. Prior to HERE, Samidh was based out of the US and Europe where he worked for Xerox Research as well as in algorithmic trading industry followed by multiple start-ups in the field of location analytics, digital marketing and digital advertisement. He has a Doctor of Philosophy (Ph.D.), Computer Science (Experimental Algorithms & Computational Geometry) from Florida State University.

Mr. Samidh Chatterjee from Deloitte addressing the PGDM students at Great Lakes Institute of Management, Gurgaon.

The excitement in the room was tangible after the guests were introduced, as the Jaguars realised they were being addressed by two of the top Data Analysts in the country. Over the next hour, our guests enthralled our Jaguars by helping them understand the need of analytics, how it is being used in consulting industry with some real-life implementation examples and finally by explaining the roles aspiring data analysts can play in this industry.

Mr. Abhimanyu started the session with the question, “What is Analytics?”  for the clique. He then went on to ask the crowd to guess the population of San Francisco given that the population of New York is something around 8.5 million. Our Jaguars understood the possibility of a catch, to which Mr. Abhimanyu said, “Humans are heavily biased in their decision making. So, we need analytics to get actionable insights from data and take decisions without any bias. Data science is a business revolution and in turn changing the way we live, work and enjoy our lives”.

“It’s not to say equations can do a better job than experts, it’s about them (equation and experts) working together, proving to be more powerful than just one of them in isolation” stated Mr Abhimanyu. Connecting with the young audience with references from the movie Moneyball, Mr. Abhimanyu tried to drive home the above point. Election campaigns, identifying diseases using analytics and helping doctors in diagnosis and treatment were some of the other examples, all of which supported the fact that data analytics is a tool just like many others and it is about how the tool is used to achieve desired goals. He also explained the concept of General AI, Narrow AI, Cognitive Analytics, Intelligent Automation and RPA, stating that humans right now are somewhere in between the Narrow AI and Cognitive Analytics, General AI being one that is comparable to Skynet from the famous Terminator movies.

Bringing a real-life example to the table, Mr. Samidh explained one of his implementations of analytics for a large telecom provider in US. The project basically aimed at augmenting human supervision with analytics. He also touched upon the biggest challenge chat-bots face, the one where they lack the emotional quotient required to hold meaningful conversations with human beings. Another real-life analytics example shared was identifying the purity of oil by extracting information in real time from the acoustic signals generated during the extraction of oil. This is where the Jaguars’ minds were blown by the amazingly intuitive way of judging the purity of oil by analyzing the sound it makes in a pipe while being pumped out of the ground, practically reducing the time taken to confirm the purity of Oil from several weeks to instantaneous.

To conclude the lecture, our guests drew a clear picture of the skills needed to become a data scientist of tomorrow. Mr. Abhimanyu highlighted that to become a Data analyst the three basic skills required are Statistical/Quantitative knowledge, Coding, and Business Understanding.

The floor was then opened to questions and discussions flowed from the implementation problems of cognitive analytics, business consulting to the coming age of analytics. The audience was awed by the depth of the session and by the presence of a stalwart of Indian analytics zeal. Indeed, a truly remarkable afternoon to remember.

Written by:

Indrajeet Vadgama & Emmanuel Swain, PGDM Class of 2020 “Jaguars”

Great Lakes Institute of Management, Gurgaon

Locking Horns: Airtel vs Jio

Locking Horns: Airtel vs Jio

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Bharati Airtel Limited, commonly known as Airtel, is an Indian global telecommunication service company and one of the top providers of telecommunication service across Asia, Africa and Channel Islands [1]The company, which was India’s largest operator till a year ago, lost its spot to Reliance Jio which stormed into the telecom sector in September 2016 with its disruptive voice and data offerings [2].

On one hand, we have the worst time for India’s automobile sector and on the other, the telecom sector is set to boom as telecom tower tenancy ratio will increase from 1.95 times in 2016 to 2.9 times by 2020 due to the expansion of 3G, 4G and the onset of 5G technologies [3]. “Data is the new oil” says Mukesh Ambani, Chairman of Reliance Industries and Founder of Reliance Jio, who entered the telecom sector with the launch of Reliance Jio, shook up India’s telecom market and grabbed the number one position by revenue within just three years.

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Is Reliance Jio creating a monopoly in the market? Jio aims at creating an entire digital ecosystem, offering services almost in every telecom application. Increasing customer base by providing attractive offers was always their strategy of expansion. Jio’s mega plan, Jio GigaFiber, can disrupt the home internet space just the same way it transformed the mobile internet landscape. It is constantly expanding its customer base by proposing “Welcome Offers” through free subscription to Hotstar, free HD or 4K LED TV and 4K Jio set-top box, and a ‘First Day First Show’ feature expected to be launched by 2020 which would enable premium subscribers to stream new movies on the day of their theatrical release [4].

Jio has triggered a broadband war with other telecom operators, and which Gladiator would turn out to the champion in this war will be decided by no one else but the customers. Consumers are attracted towards cashbacks, free goodies, and convenient services which carry a low switching cost. Jio has indirectly made it inevitable for other operators to come up with new services to increase and retain their customer base.

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Airtel has returned fire by providing new offers in response to Reliance Jio’s disruptive broadband services. Airtel is coming up with the Omni-Channel strategy to entice all types of users from Mobile Services, Direct-to-Home TV to Broadband, with a range of super-premium tariff packs. The operator is tying up all loose ends to beat Reliance Jio’s offerings. For starters, the telco would offer an Android-based Smart Set-Top Box with high-speed broadband, free LED TV, which may also be bundled with various digital plans in ways similar to Jio’s.

From the point of view of coverage, even if Jio has reached a number of rural villages in India, considering data speeds Airtel fares better than Jio. Therefore, Airtel can certainly leverage this capability to target rural areas. A good and stable high-speed internet service can aid seamless access to the internet at home, schools, colleges and business places. This can help Airtel to have an edge over Jio with its sizeable customer base across post-paid mobile, DTH, broadband services, etc. Airtel has also merged with Tata Teleservices to expand their customer base and gain wider access to the 4G spectrum. This deal will again help Airtel to compete with Jio.

Customers now-a-days demand not only high speed data access, but also an uninterrupted service at the lowest price point. Therefore, value-rich tariff plans that would carry its seamless services across wider geographies would aid Airtel in its game plan to attract new customers and retain existing ones, thereby sustaining and improving its revenues and overall growth.

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Written by: Sayali Nadhe

PGPM “Spartan” Class 2020

Great Lakes Institute of Management, Gurgaon

Sayali Nadhe of PGPM "Spartans" Batch of 2019-20 at Great Lakes Institute of Management talks about her views on the Broadband War between Airtel and Jio.

Sources:

[1]: https://www.statista.com/topics/4859/airtel/

[2]: https://www.moneycontrol.com/news/business/jio-beats-airtel-voda-idea-to-be-top-telecom-revenue-earner-at-rs-10900-cr-in-june-quarter-4378251.html

[3]: https://www.investindia.gov.in/sector/telecom

[4]: https://www.hindustantimes.com/tech/reliance-jio-gigafiber-commercial-launch-announced-check-details-here/story-z65w6135sU3yiOti2NFJ1O.html

Decoding the Reliance-Aramco Deal

Decoding the Reliance-Aramco Deal

Great Lakes Institute of Management, Gurgaon, student Surya Jain talks about his opinions on the Reliance-Aramco deal.

An investment in Reliance Group, rather the biggest one in its 53-year history, might just result in one of the largest ever foreign investment by any overseas company into India. This investor is none other but Saudi Aramco, which is not only the world’s largest and lowest cost-per-barrel producer of crude oil but also the most profitable company in the world [1]. This company is in talks to invest a handsome amount in the largest private-sector corporation in India.

Great Lakes Institute of Management, Gurgaon, PGDM 2019-21 student Surya Jain talks about his opinions on the Reliance-Aramco deal.

The relationship between Saudi Aramco and Reliance Industries has already been a long one, 25 years to be specific. Saudi Aramco has already supplied 2 billion barrels of crude oil for processing at RIL’s refinery at Jamnagar till date. A potential 20% stake in the Oil-to-Chemical division comprising of Refining, Petrochemicals and Fuel Marketing Business of Reliance Industries carries an Enterprise Value of US $75 billion [2]. This deal will also result in Saudi Aramco supplying 5,00,000 barrels of Crude oil per day to Jamnagar refinery on a long-term basis [3].

However, the deal didn’t really have a great start. It fell apart on multiple occasions with Reliance demanding a higher valuation which, indeed, they were able to command with a much higher multiple than industry standards. As a part of the deal, Reliance industries will carve its oil-to-chemicals division and will become an independent entity in 5 years. However, for the first 5 years, Saudi Aramco will not directly own shares in the business division, though it will get a chance to appoint a key business leader, tentatively the COO, to oversee it [4]. Apart from this, Saudi Aramco has been on an acquisition spree and making other major investments in Asia to bolster its presence, building refineries in Indonesia, South Korea, China, and Malaysia.

PGDM student from Class of 2019-21 at Great Lakes Institute of Management, Gurgaon, Surya Jain, talks about his opinions on the Reliance-Aramco deal.

To put things in perspective, Saudi Arabia’s oil export to the US was ~2,62,053 BPD in July 2019, nearly 62% down from 6,87,946 BPD as compared in August 2018, as a result of the US becoming self-reliant than ever [5]. This has resulted from the US Shale Oil Revolution and has been one of the major reason of OPEC production cut in 2017, resulting in reduced supply to the largest, transparent and timeliest market – The US. At the same time, according to a report by Wood Mackenzie, India will surpass China to become the second-largest oil demand growth center in 2019 remaining only behind the US and helping them offset a slowdown elsewhere through growth in Indian markets [6].

On the backdrop, this deal seems to be a perfect solution for Saudi Aramco to maintain stronghold and grip on the fastest-growing oil market in the world (bolstered by the swelling middle class) where it is facing stiff competition. By competition, we also mean the US, which is ramping up shale exports, and Russia who is looking for new customers and trying to making inroads

Suppliers of Crude Oil to India
Source : Ministry of Petroleum and Natural Gas

Stepping into Mr. Mukesh Ambani’s shoes and understanding the story from his perspective, the deal will provide Reliance with the much-required cash to de-leverage its balance sheet, bring net debt to zero by March 2021, and fund the Jio and Digital business [7]. This is part of the company’s larger effort to expand its consumer-facing business including its retail chain, and its effort to move into the technology sector and internet services by diversifying from its core oil refining and petrochemical business. This deal seems to be a perfect synergy between the interests of the world’s largest oil producer and the ambitions of one of India’s largest conglomerates.

Great Lakes Institute of Management, Gurgaon, PGDM class of 2019-21 student Surya Jain talks about his opinions on the Reliance-Aramco deal and how it would benefit Mukesh Ambani's conglomerate and the world's largest corporation.

Written by: Surya Jain – PGDM “Apache” Class of 2021

Great Lakes Institute of Management, Gurgaon

Great Lakes Institute of Management, Gurgaon, PGDM class of 2019-21 student Surya Jain talks about his opinions on the Reliance-Aramco deal and how it would benefit Mukesh Ambani's conglomerate and the world's largest corporation.

References

[1]: https://www.linkedin.com/feed/news/the-worlds-most-profitable-company-4984378/

[2]:  https://www.bloomberg.com/news/articles/2019-08-14/saudis-defending-coveted-indian-oil-market-with-reliance-tie-up

[3]: https://www.vccircle.com/reliance-to-sell-20-stake-in-oil-to-chemicals-business-to-saudi-aramco

[4]: https://economictimes.indiatimes.com/industry/energy/oil-gas/ril-to-hive-off-oil-to-chemicals-business-into-separate-company-in-five-years-rils-pms prasad/articleshow/70651943.cms?from=mdr

[5]: https://www.cnbc.com/2019/08/15/saudi-arabia-dramatically-changing-its-oil-exports-to-china-and-the-us.html

[6]: https://economictimes.indiatimes.com/industry/energy/oil-gas/india-to-surpass-china-to-become-2nd-largest-oil-demand-centre-in-2019/articleshow/67641257.cms?from=mdr

[7]: https://www.financialexpress.com/industry/reliance-industries-agm-live-updates-mukesh-ambani-jio-giga-fiber-jio-phone-3-ril-stock-price-reliance-plan-12-aug-2019/1672964/

#instascam – Of Fake Accounts and False Prophets

#instascam – Of Fake Accounts and False Prophets

Mechanics of the Scam:

Influencer marketing is big business today. A study by Swedish e-commerce start-up A Good Company, and HypeAuditor, shows that Indian Instagram influencers have over 16 million fake followers, the third-highest after the US and Brazil [1]. Several influencers use these bogus accounts to boost their vanity metrics such as “likes” and overall engagement.

And brands bite – the study estimates that the fraud has cost marketers $750 million globally. Marketing firm Mediakix predicts that influencer marketing on Instagram could reach $2 billion by the end of 2019. “Influencers” on Instagram and other social media enjoy a wide outreach and leverage this to strike deals with brands and earn sponsorships, pushing products and services to their fake fan base. Many of these influencers try to game the system and make easy money by coaxing brands into thinking they have a larger following than they actually do; they buy followers, likes and even engineer comments on their posts. Companies end up paying a fortune to these influencers for collaboration and in the form of free give-aways to non-existent persons. It is quite easy to buy fake engagement and fake followers online for anyone who knows where to look.

Influencers get more and more creative with their tricks in making their fake followers look genuine

A Cat and Mouse game:

Unfortunately, there is no single fool-proof workaround for this. As much as social media platforms such as Instagram, Twitter, Facebook, Reddit, etc. work to identify fake users, the shady services that sell fake social media engagement always find ways to stay one step ahead. In his great “Manipulating” series on YouTube, Destin Sandlin explains how these social media websites are at war with fake news and fake engagement [2]. You could once spot fake following by checking social media analytics websites such as Social Blade and look for unusual spikes in follower count, given that there has been no major external event that may to the spike [3]. However, services that provide fake engagement have gotten smarter. They allow you to gain followers in a slow, consistent, steady fashion that seems organic to the algorithms of social media websites.

Influencers have a number of fake followers in the form of people, often themselves, and as bots.

So what can be done about it?

Technology companies have dedicated a vast amount of resources to solve this problem using AI-driven algorithms to terminate fake accounts. However, there are certain elementary methods to identify if an account is fake, apart from the ones mentioned earlier.

One of the ways is to analyse the comments. Comments posted by bots or the influencers themselves usually follow a common theme in terms of vocabulary and sentence structure. So if you look for patterns in them, you will usually find overwhelming polarized content and limited writing variety.

Another method is to check the profiles of some of the commenters. If they are overwhelmingly empty accounts with poor post frequency, skewed following-to-followers ratio (fake accounts usually follow a large no. of accounts to engage but have low follower count), or just don’t seem to have any personalized content, there is a very good chance the influencers are buying engagement and scamming companies out of their money.

A typical fake Instagram profile with high Following count as compared to Followers count and a single post, with the image of a celebrity.

In Conclusion:

Methods to spot fake profiles are certainly not fool-proof and can be quite cumbersome, but they can still provide a fair idea about an influencer’s account. Skepticism could be helpful to marketers so that they can take a calculated risk if they’ve got Influencer Marketing on their minds. They should be cognizant of the fact that any random “influencer” may not have their best interests at heart. Nevertheless, influencer culture is here to stay, whether we like it or not. While large corporates may not [need to] invest in this, struggling start-ups and local brands may still try to walk this road as a cost-effective means to create awareness among masses, instead of expensive mainstream advertising.

Written by: Anant Gupta – PGDM “Apache” Class of 2021

Great Lakes Institute of Management, Gurgaon

PGDM Class of 2021 (Apaches) student Anant Gupta

[1]: https://indianexpress.com/article/technology/social/indian-instagram-influencers-have-over-16-million-fake-followers-says-new-study-5830303/

[2]: https://www.youtube.com/watch?v=MUiYglgGbos&list=PLOY__sF3NWC1rqjRh_KVftNj0j4slUd3Z

[3]: https://socialblade.com/

Change is Good, “I’m Lovin’ It!”

Change is Good, “I’m Lovin’ It!”

Ranjeeta Gupta, PGPM Class of 2020 student at Great Lakes Institute of Management, Gurgaon, talks about a sustainable new strategy for McDonald's Happy Meal toys.

McDonald’s is the world’s largest restaurant chain, with 37,855 restaurants serving over 69 million customers daily in over a hundred countries worldwide [1]. Short time-to-serve, attractive pricing and offers, adapting to local tastes and preferences in different countries, and the traditional McDonald’s Happy Meal have been some of the prominent strategies of the chain that have stood the test of time. They understand the desire of their consumers and keep upgrading and evolving, not just for the consumers but for the benefit of environment as well.

Two British children,aged 7 and 10 have, launched a petition stating that the plastic toys that come with McDonald’s Happy Meal cannot be recycled and often end up being discarded. This petition has already garnered 325,000 petitions [2]. This movement gives a new direction to the firm in a constructive manner. Amidst growing environmental concerns, the fast food chain is also trying to live up to the expectations for minimum or no disturbance to nature. In the past, it has replaced plastic straws and cups with paper ones. Now the focus has shifted towards plastic toys given away by McDonald’s as a part of its Happy Meal packs and its hazardous effect on the environment.

Ranjeeta Gupta, PGPM Class of 2020 student at Great Lakes Institute of Management, Gurgaon, talks about a sustainable new strategy for McDonald's Happy Meal toys.

McDonald’s can now explore new avenues such as “Sweet Edible Toys” of different flavors, which children can enjoy playing with, and would be not only be harmless but also serve as a neat dessert idea after a scrumptious Happy Meal. This would curb the menace of plastic pollution and, at the same time, would entice more kids to ask for a Happy Meal at an outlet. Introducing new variants of these toys with trending animated movie and comic book characters would help the brand and the product build and maintain its clout among its young customers.

Another option they can explore would be personalized happy meal boxes. Young patrons can have their own pictures or personal messages printed on the biodegradable paper boxes used to pack Happy Meals. Binding this with customer-driven social media campaigns for user-generated content can turn out to be a cost-effective marketing strategy and drive more customers to go “I’m Lovin’ It!” Social acceptance and bragging rights are some of the top priorities of the digitally-enabled youth worldwide. Engaging customers in content co-creation would be mutually beneficial for the customers as well as the brand.

The fast-food giant has started taking all possible steps to reduce the harm caused to the environment by its activities. By 2025, McDonald’s plans to use renewable, recyclable and certified materials in all kinds of packaging [3]. “With great power comes great responsibility”, and McDonald’s is very well cognizant of this fact. To survive in the long run, it is imperative for the company to be sensible enough in taking rational decisions which is in-line with the expectation and need of the society as a whole.

Ranjeeta Gupta, PGPM Class of 2020 student at Great Lakes Institute of Management, Gurgaon, talks about a sustainable new strategy for McDonald's Happy Meal toys.

Children these days need not always be enticed with physical incentives such as toys and the likes. Proliferation of technology and increase use of personal devices by younger demographics have opened up doorways to new ideas for types of incentives. A brand like McDonald’s can bring about a revolution and transform itself into an environmentally-responsible brand by going eco friendly or by going digital, or both. This is where we would let the creative heads at McDonald’s’ marketing fraternity do the thinking.

Written by: Ranjeeta Gupta – PGPM “Spartan” Class of 2020

Great Lakes Institute of Management, Gurgaon

References:

[1]: https://expandedramblings.com/index.php/mcdonalds-statistics/

[2]: https://www.wsj.com/articles/mcdonalds-happy-meal-toys-caught-in-backlash-over-plastic-11562583605

[3]: https://www.independent.co.uk/news/business/news/mcdonalds-packaging-sustainable-cut-renewable-recycling-latte-levy-a8162231.html

Welcoming the Apaches – PGDM Class of 2019-21

Welcoming the Apaches – PGDM Class of 2019-21

Great Lakes Institute of Management, Gurgaon, PGDM Batch of 2021

Great Lakes Institute of Management, Gurgaon, was bustling with energy and excitement on 9th July, 2019, as it welcomed a fresh new batch of PGDM students. The program saw a total of 144 students pouring in from different parts of the country to make this state-of-the-art campus their home for the next two years.

The inaugural ceremony was presided over by dignitaries from Gartner, world’s leading research and advisory company, along with the renowned faculty of Great Lakes Institute of Management.

Dr. Debashis Sanyal, Director of Great Lakes Institute of Management, Gurgaon, with Mr. Arindam Mukhopadhyay, Vice President and Global Head of Consulting COE at Gartner

Dr. Debashis Sanyal, Director, Great Lakes Institute of Management, Gurgaon, addressed the new batch of PGDM students, and applauded them for their well-deserved candidature. He expressed his delight over the growing competition and high-quality of applications that the institute received. After introducing the students to the faculty, he went on to share his wise counsel with the students. He informed the students that this day marks a transition from a structured environment to an unstructured world, where qualities such as flexibility in thinking, benevolent mindset of working in a team, optimism in the face of challenges and failures, and making the most out of time in the campus will help them succeed.

At the commencement, Mr. Arindam Mukhopadhyay, VP and Head, Global Consulting COE, Gartner, delivered the keynote for the orientation of the fresh young minds He congratulated the batch for making it to the premier institute and threw light on what awaits them after they graduate. His presentation drove home the fact that we are living in a dynamic world, where fundamental shifts are occurring across sectors, thus frequent innovation is indispensable to continuous growth. He emphasized on the importance of Industrializing Learning, which refers to developing cognitive thinking in future managers on a wide scale in order to drive constant innovation. He strongly advised students to demonstrate a Champion Mindset. The mindset urges an individual to follow the mantra of “Know it, Own it, Do it, and Persevere” to enhance growth on a community, organization and an individual level.

Furthermore, Mr. Ravi Kumar Anand, Campus Recruitment and Relationship Leader, Gartner, recommended that students research and understand the kind of role they would like to pursue in the future and use this platform to work towards the same by developing the required skillsets for their dream role. He inspired the students to expand their view of possibilities and take charge of their careers by putting sincere and constant efforts.

Dr. Vikas Prakash Singh, Program Director for PGDM Program at Great Lakes Institute of Management, Gurgaon, and Professor of Economics

The commencement event concluded with Dr. Vikas Prakash Singh, Program Director for PGDM at Great Lakes Gurgaon, delivering the vote of thanks and, keeping up with the Great Lakes tradition, announcing the name of the new PGPM batch – The Apaches.

PGDM 2021 Cohort at Great Lakes Institute of Management, Gurgaon

Know it, Own it, Do it, and Persevere.

Compiled by Elim Panda, PGPM “Spartan”, Class of 2020

Great Lakes Institute of Management, Gurgaon