Making it Big in the World of Sales

The most beautiful thing about learning is that, “Nobody can take it away from you and that it is a constant ongoing process, not bound or restricted by the four walls of a classroom”. Curiosity and observation are the drivers of this incredible process of learning. This was the crux of the guest lecture delivered at Great Lakes Institute of Management, Gurgaon, on 31^st August, 2019. Our beloved Jaguars were as always invigorated by the opportunity to learn more, as Ms. Aayushi Singh, National Key Accounts Manager (Modern Trade) – Hector Beverages, and Mr. Deepak Pandey, with more than 10-years of experience with Nestlé took the stage. With a razor-sharp agenda in mind, Ms. Aayushi and Mr. Deepak addressed the Jaguars to intimate and educate them about the intricacies of the adrenaline-rush filled field of “Sales”. They dived deep into the workings and career opportunities within this field.

Ms. Aayushi Singh, handles Business for the following Modern Trade Chains – Walmart, Future Group, Easy Day, Vishal Mega Mart, DMart, ABRL, Reliance Retail, Spencer’s, GPIL and Tesco (Star Bazaar) in Hector Beverages. She has worked as a brand manager with Paper Boat as well. She is an MBA graduate from FORE School of Management.

Mr. Deepak Pandey, carries expertise in Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. He has also worked in Nestlé for over 11 years in various profiles like Sales Officer, Sales Executive, Sr. Area Manager and Senior Key Account Manager. He is an MBA graduate from IIFT, New Delhi.

Mr. Deepak kicked off a session of learning with his experience with Nestlé and explaining the importance of sales as a career option by citing examples of Suresh Narayanan – Chairman & Managing Director, Nestlé India. He used numerous examples to drive home the importance of accepting the company you work for and how passion comes into picture. He then dedicated a lot of time to explain B2B and B2C sales, revealing the spider’s web and attempting to clear these two terms for our “Primed for Placements”, Jaguars. The reaction that followed was evidence enough to say, “Mission Accomplished”. He, then moved on to Sales Automation, where he explained how Sales Automation is the upcoming field for all the techies interested in sales. He explained how Sales Automation is vital for the companies and how costs are taken care of along with the advancement of technology. He strongly emphasized the importance of visibility in the sales process which can be achieved through Sales Automation. By touching upon the road ahead for sales he passed the mic over to Ms. Aayushi.

Ms. Aayushi, an extremely energetic, driven and passionate individual, was extremely relatable to the Jaguars as she had very recently begun her own journey in Sales and thus, she tried keeping the topic general, simple and yet quite insightful. Extracting a round of laughter from the crowd, Ms. Aayushi started off with a question, “How many of us are actually interested in Sales?” She went on to explain the qualities companies look for in a candidate seeking a career in Sales. She explained different challenges faced by her as she was a woman in a man’s world, choosing sales as her career. Everyone right from her family to her friends and colleagues tried to talk her out of this idea, but she came out on top and “sold” her ideas to them using her negotiation skills and thus proving she is well equipped for the same. She stressed upon how sales, the ultimate reason for the existence of a company is important and even people working in other domains should understand it as Sales is the only department that has multiple touch points to the end customer and this helps in developing strategies. She elaborated how sales as a career has changed her way of thinking and shaped her personal life for the better. Ending her talk with two of her go-to motivational videos, she opened the session for questions from the audience. A barrage of questions and answers followed, post which the Jaguars thanked the guests for their guidance, insights and their valuable time.

Written by:

Ms. Jaswinder Kaur, PGDM and Mr. Indrajeet Vadgama, PGDM Class of 2020 “Jaguars”

Great Lakes Institute of Management, Gurgaon

Data Analytics v/s Biased Decision Making – Deloitte on Campus

“Data is the new oil”, is what Clive Humby said in 2006 and that is what we at Great Lakes Institute of Management, Gurgaon, believe. Seeking an opportunity to give our beloved Jaguars, the PGDM class of 2018-20, direct exposure to the Data Analytics industry and the possible roles they can play in it, we played host to Mr. Abhimanyu Dasgupta, Head of Science Based Services, Deloitte Analytics & Cognitive and Mr. Samidh Chatterjee Manager in the Applied AI group in Deloitte India (Offices of the US).

Mr. Abhimanyu Dasgupta, specializes in the design, development and deployment of data science algorithms across Insurance and various other sectors globally. He began his journey with Deloitte 13 years ago and has led engagement teams in driving end-to-end data science solutions for leading firms. He has contributed to several industries and data science forums through his points of view, speaking engagements, articles and patents.  He is recognized as one of India’s top 10 data scientists by Analytics India Magazine, 2016.

Mr. Samidh Chatterjee, Manager in the Applied Artificial Intelligence group in Deloitte US-India office at Gurgaon. Mr. Samidh leads the technical team in client projects, and is also one of the mentors in the team for junior as well as senior level folks. Before joining Deloitte, Mr. Samidh used to work for HERE Technologies at their R&D office in Mumbai. Prior to HERE, Samidh was based out of the US and Europe where he worked for Xerox Research as well as in algorithmic trading industry followed by multiple start-ups in the field of location analytics, digital marketing and digital advertisement. He has a Doctor of Philosophy (Ph.D.), Computer Science (Experimental Algorithms & Computational Geometry) from Florida State University.

The excitement in the room was tangible after the guests were introduced, as the Jaguars realised they were being addressed by two of the top Data Analysts in the country. Over the next hour, our guests enthralled our Jaguars by helping them understand the need of analytics, how it is being used in consulting industry with some real-life implementation examples and finally by explaining the roles aspiring data analysts can play in this industry.

Mr. Abhimanyu started the session with the question, “What is Analytics?”  for the clique. He then went on to ask the crowd to guess the population of San Francisco given that the population of New York is something around 8.5 million. Our Jaguars understood the possibility of a catch, to which Mr. Abhimanyu said, “Humans are heavily biased in their decision making. So, we need analytics to get actionable insights from data and take decisions without any bias. Data science is a business revolution and in turn changing the way we live, work and enjoy our lives”.

“It’s not to say equations can do a better job than experts, it’s about them (equation and experts) working together, proving to be more powerful than just one of them in isolation” stated Mr Abhimanyu. Connecting with the young audience with references from the movie Moneyball, Mr. Abhimanyu tried to drive home the above point. Election campaigns, identifying diseases using analytics and helping doctors in diagnosis and treatment were some of the other examples, all of which supported the fact that data analytics is a tool just like many others and it is about how the tool is used to achieve desired goals. He also explained the concept of General AI, Narrow AI, Cognitive Analytics, Intelligent Automation and RPA, stating that humans right now are somewhere in between the Narrow AI and Cognitive Analytics, General AI being one that is comparable to Skynet from the famous Terminator movies.

Bringing a real-life example to the table, Mr. Samidh explained one of his implementations of analytics for a large telecom provider in US. The project basically aimed at augmenting human supervision with analytics. He also touched upon the biggest challenge chat-bots face, the one where they lack the emotional quotient required to hold meaningful conversations with human beings. Another real-life analytics example shared was identifying the purity of oil by extracting information in real time from the acoustic signals generated during the extraction of oil. This is where the Jaguars’ minds were blown by the amazingly intuitive way of judging the purity of oil by analyzing the sound it makes in a pipe while being pumped out of the ground, practically reducing the time taken to confirm the purity of Oil from several weeks to instantaneous.

To conclude the lecture, our guests drew a clear picture of the skills needed to become a data scientist of tomorrow. Mr. Abhimanyu highlighted that to become a Data analyst the three basic skills required are Statistical/Quantitative knowledge, Coding, and Business Understanding.

The floor was then opened to questions and discussions flowed from the implementation problems of cognitive analytics, business consulting to the coming age of analytics. The audience was awed by the depth of the session and by the presence of a stalwart of Indian analytics zeal. Indeed, a truly remarkable afternoon to remember.

Written by:

Indrajeet Vadgama & Emmanuel Swain, PGDM Class of 2020 “Jaguars”

Great Lakes Institute of Management, Gurgaon

Locking Horns: Airtel vs Jio

Bharati Airtel Limited, commonly known as Airtel, is an Indian global telecommunication service company and one of the top providers of telecommunication service across Asia, Africa and Channel Islands ^[1]_.  The company, which was India’s largest operator till a year ago, lost its spot to Reliance Jio which stormed into the telecom sector in September 2016 with its disruptive voice and data offerings ^[2]_.

On one hand, we have the worst time for India’s automobile sector and on the other, the telecom sector is set to boom as telecom tower tenancy ratio will increase from 1.95 times in 2016 to 2.9 times by 2020 due to the expansion of 3G, 4G and the onset of 5G technologies ^[3]_. “Data is the new oil” says Mukesh Ambani, Chairman of Reliance Industries and Founder of Reliance Jio, who entered the telecom sector with the launch of Reliance Jio, shook up India’s telecom market and grabbed the number one position by revenue within just three years.

Is Reliance Jio creating a monopoly in the market? Jio aims at creating an entire digital ecosystem, offering services almost in every telecom application. Increasing customer base by providing attractive offers was always their strategy of expansion. Jio’s mega plan, Jio GigaFiber, can disrupt the home internet space just the same way it transformed the mobile internet landscape. It is constantly expanding its customer base by proposing “Welcome Offers” through free subscription to Hotstar, free HD or 4K LED TV and 4K Jio set-top box, and a ‘First Day First Show’ feature expected to be launched by 2020 which would enable premium subscribers to stream new movies on the day of their theatrical release ^[4].

Jio has triggered a broadband war with other telecom operators, and which Gladiator would turn out to the champion in this war will be decided by no one else but the customers. Consumers are attracted towards cashbacks, free goodies, and convenient services which carry a low switching cost. Jio has indirectly made it inevitable for other operators to come up with new services to increase and retain their customer base.

Airtel has returned fire by providing new offers in response to Reliance Jio’s disruptive broadband services. Airtel is coming up with the Omni-Channel strategy to entice all types of users from Mobile Services, Direct-to-Home TV to Broadband, with a range of super-premium tariff packs. The operator is tying up all loose ends to beat Reliance Jio’s offerings. For starters, the telco would offer an Android-based Smart Set-Top Box with high-speed broadband, free LED TV, which may also be bundled with various digital plans in ways similar to Jio’s.

From the point of view of coverage, even if Jio has reached a number of rural villages in India, considering data speeds Airtel fares better than Jio. Therefore, Airtel can certainly leverage this capability to target rural areas. A good and stable high-speed internet service can aid seamless access to the internet at home, schools, colleges and business places. This can help Airtel to have an edge over Jio with its sizeable customer base across post-paid mobile, DTH, broadband services, etc. Airtel has also merged with Tata Teleservices to expand their customer base and gain wider access to the 4G spectrum. This deal will again help Airtel to compete with Jio.

Customers now-a-days demand not only high speed data access, but also an uninterrupted service at the lowest price point. Therefore, value-rich tariff plans that would carry its seamless services across wider geographies would aid Airtel in its game plan to attract new customers and retain existing ones, thereby sustaining and improving its revenues and overall growth.

Written by: Sayali Nadhe

PGPM “Spartan” Class 2020

Great Lakes Institute of Management, Gurgaon

Sources:

[1]: https://www.statista.com/topics/4859/airtel/

[2]: https://www.moneycontrol.com/news/business/jio-beats-airtel-voda-idea-to-be-top-telecom-revenue-earner-at-rs-10900-cr-in-june-quarter-4378251.html

[3]: https://www.investindia.gov.in/sector/telecom

[4]: https://www.hindustantimes.com/tech/reliance-jio-gigafiber-commercial-launch-announced-check-details-here/story-z65w6135sU3yiOti2NFJ1O.html

Decoding the Reliance-Aramco Deal

An investment in Reliance Group, rather the biggest one in its 53-year history, might just result in one of the largest ever foreign investment by any overseas company into India. This investor is none other but Saudi Aramco, which is not only the world’s largest and lowest cost-per-barrel producer of crude oil but also the most profitable company in the world ^[1]. This company is in talks to invest a handsome amount in the largest private-sector corporation in India.

The relationship between Saudi Aramco and Reliance Industries has already been a long one, 25 years to be specific. Saudi Aramco has already supplied 2 billion barrels of crude oil for processing at RIL’s refinery at Jamnagar till date. A potential 20% stake in the Oil-to-Chemical division comprising of Refining, Petrochemicals and Fuel Marketing Business of Reliance Industries carries an Enterprise Value of US $75 billion ^[2]. This deal will also result in Saudi Aramco supplying 5,00,000 barrels of Crude oil per day to Jamnagar refinery on a long-term basis ^[3].

However, the deal didn’t really have a great start. It fell apart on multiple occasions with Reliance demanding a higher valuation which, indeed, they were able to command with a much higher multiple than industry standards. As a part of the deal, Reliance industries will carve its oil-to-chemicals division and will become an independent entity in 5 years. However, for the first 5 years, Saudi Aramco will not directly own shares in the business division, though it will get a chance to appoint a key business leader, tentatively the COO, to oversee it ^[4]. Apart from this, Saudi Aramco has been on an acquisition spree and making other major investments in Asia to bolster its presence, building refineries in Indonesia, South Korea, China, and Malaysia.

To put things in perspective, Saudi Arabia’s oil export to the US was ~2,62,053 BPD in July 2019, nearly 62% down from 6,87,946 BPD as compared in August 2018, as a result of the US becoming self-reliant than ever ^[5]. This has resulted from the US Shale Oil Revolution and has been one of the major reason of OPEC production cut in 2017, resulting in reduced supply to the largest, transparent and timeliest market – The US. At the same time, according to a report by Wood Mackenzie, India will surpass China to become the second-largest oil demand growth center in 2019 remaining only behind the US and helping them offset a slowdown elsewhere through growth in Indian markets ^[6].

On the backdrop, this deal seems to be a perfect solution for Saudi Aramco to maintain stronghold and grip on the fastest-growing oil market in the world (bolstered by the swelling middle class) where it is facing stiff competition. By competition, we also mean the US, which is ramping up shale exports, and Russia who is looking for new customers and trying to making inroads

Source : Ministry of Petroleum and Natural Gas

Stepping into Mr. Mukesh Ambani’s shoes and understanding the story from his perspective, the deal will provide Reliance with the much-required cash to de-leverage its balance sheet, bring net debt to zero by March 2021, and fund the Jio and Digital business ^[7]. This is part of the company’s larger effort to expand its consumer-facing business including its retail chain, and its effort to move into the technology sector and internet services by diversifying from its core oil refining and petrochemical business. This deal seems to be a perfect synergy between the interests of the world’s largest oil producer and the ambitions of one of India’s largest conglomerates.

Written by: Surya Jain – PGDM “Apache” Class of 2021

Great Lakes Institute of Management, Gurgaon

References

[1]: https://www.linkedin.com/feed/news/the-worlds-most-profitable-company-4984378/

[2]:  https://www.bloomberg.com/news/articles/2019-08-14/saudis-defending-coveted-indian-oil-market-with-reliance-tie-up

[3]: https://www.vccircle.com/reliance-to-sell-20-stake-in-oil-to-chemicals-business-to-saudi-aramco

[4]: https://economictimes.indiatimes.com/industry/energy/oil-gas/ril-to-hive-off-oil-to-chemicals-business-into-separate-company-in-five-years-rils-pms prasad/articleshow/70651943.cms?from=mdr

[5]: https://www.cnbc.com/2019/08/15/saudi-arabia-dramatically-changing-its-oil-exports-to-china-and-the-us.html

[6]: https://economictimes.indiatimes.com/industry/energy/oil-gas/india-to-surpass-china-to-become-2nd-largest-oil-demand-centre-in-2019/articleshow/67641257.cms?from=mdr

[7]: https://www.financialexpress.com/industry/reliance-industries-agm-live-updates-mukesh-ambani-jio-giga-fiber-jio-phone-3-ril-stock-price-reliance-plan-12-aug-2019/1672964/

#instascam – Of Fake Accounts and False Prophets

Mechanics of the Scam:

Influencer marketing is big business today. A study by Swedish e-commerce start-up A Good Company, and HypeAuditor, shows that Indian Instagram influencers have over 16 million fake followers, the third-highest after the US and Brazil ^[1]. Several influencers use these bogus accounts to boost their vanity metrics such as “likes” and overall engagement.

And brands bite – the study estimates that the fraud has cost marketers $750 million globally. Marketing firm Mediakix predicts that influencer marketing on Instagram could reach $2 billion by the end of 2019. “Influencers” on Instagram and other social media enjoy a wide outreach and leverage this to strike deals with brands and earn sponsorships, pushing products and services to their fake fan base. Many of these influencers try to game the system and make easy money by coaxing brands into thinking they have a larger following than they actually do; they buy followers, likes and even engineer comments on their posts. Companies end up paying a fortune to these influencers for collaboration and in the form of free give-aways to non-existent persons. It is quite easy to buy fake engagement and fake followers online for anyone who knows where to look.

A Cat and Mouse game:

Unfortunately, there is no single fool-proof workaround for this. As much as social media platforms such as Instagram, Twitter, Facebook, Reddit, etc. work to identify fake users, the shady services that sell fake social media engagement always find ways to stay one step ahead. In his great “Manipulating” series on YouTube, Destin Sandlin explains how these social media websites are at war with fake news and fake engagement ^[2]. You could once spot fake following by checking social media analytics websites such as Social Blade and look for unusual spikes in follower count, given that there has been no major external event that may to the spike ^[3]. However, services that provide fake engagement have gotten smarter. They allow you to gain followers in a slow, consistent, steady fashion that seems organic to the algorithms of social media websites.

So what can be done about it?

Technology companies have dedicated a vast amount of resources to solve this problem using AI-driven algorithms to terminate fake accounts. However, there are certain elementary methods to identify if an account is fake, apart from the ones mentioned earlier.

One of the ways is to analyse the comments. Comments posted by bots or the influencers themselves usually follow a common theme in terms of vocabulary and sentence structure. So if you look for patterns in them, you will usually find overwhelming polarized content and limited writing variety.

Another method is to check the profiles of some of the commenters. If they are overwhelmingly empty accounts with poor post frequency, skewed following-to-followers ratio (fake accounts usually follow a large no. of accounts to engage but have low follower count), or just don’t seem to have any personalized content, there is a very good chance the influencers are buying engagement and scamming companies out of their money.

In Conclusion:

Methods to spot fake profiles are certainly not fool-proof and can be quite cumbersome, but they can still provide a fair idea about an influencer’s account. Skepticism could be helpful to marketers so that they can take a calculated risk if they’ve got Influencer Marketing on their minds. They should be cognizant of the fact that any random “influencer” may not have their best interests at heart. Nevertheless, influencer culture is here to stay, whether we like it or not. While large corporates may not [need to] invest in this, struggling start-ups and local brands may still try to walk this road as a cost-effective means to create awareness among masses, instead of expensive mainstream advertising.

Written by: Anant Gupta – PGDM “Apache” Class of 2021

Great Lakes Institute of Management, Gurgaon

[1]: https://indianexpress.com/article/technology/social/indian-instagram-influencers-have-over-16-million-fake-followers-says-new-study-5830303/

[2]: https://www.youtube.com/watch?v=MUiYglgGbos&list=PLOY__sF3NWC1rqjRh_KVftNj0j4slUd3Z

[3]: https://socialblade.com/

Summer Internship Stories ’19

Summer Internship is an integral part of a two year MBA program. The experience exposes students to the corporate environment and work culture. It is also an opportunity to network with the peers and seniors working in the industry. Most students in Great Lakes Gurgaon PGDM batch are freshers and summer internship gives them a sneak peek in to the lives of working professionals.

In this series our students from the PGDM batch of 2018-2020 share their experience of interning with different organizations.

Let’s read Simaran Priya’s story talking about her stint at Reliance Retail Ltd. as described by her in her own words.

Consumer behavior was the core area of focus for my internship project at one of the largest retailers in the country, Reliance Retail Limited. As a marketing research intern, I had to study the consumers’ behavior and experience at various Reliance Retail outlets.

The Experience

This research involved direct interaction with over 1000 customers. I had to do everything from working out a questionnaire, to interviewing customers, to gathering and collating all relevant information, to drawing insights. This showed me the true side of a customer’s overall shopping experience – what problems they face while purchasing, how satisfied they were with the availability and variety of products, the quality of the products, their interaction with the store staff, their checkout experience, and so on. Marketing begins with understanding the pain points of the customers. And this is exactly what I was looking for. It was my responsibility to understand the problems faced by clients, what went wrong, what went right. And basis this, I had to suggest viable solutions to tackle those problems.

The Learning

Interacting with customers at a retail store, especially during peak hours, is a herculean task. It’s very difficult to find respondents who would be willing to spare their time for a questionnaire-based survey. Patience is the key to succeeding in such a job, especially when respondents behave in an unwelcoming manner. But there have been some pleasant experiences as well. And you never know who you might be fortunate enough to meet and talk to. My most memorable interactions were with a couple of humble and down-to-earth people I met when they were shopping for jewelry at Reliance Jewels on the occasion of Akshay Tritya. They were the directors of American Express and Housing.com. It was absolutely a delight talking to them and understanding their shopping experience.

The Takeaway

Marketing classes have always taught us to put customers first. Understanding consumer behavior is of utmost importance to any business. The internship experience only reinforced these learnings. When you’re out there, on the field, interacting with your customers, you realize that there is often a stark difference between what the customer wants and what he is sold. Companies cognizant of this fact take all steps necessary to understand their customers first, just like Reliance Retail does. And as an aspiring marketer, understanding consumer behavior has already become the cornerstone of any marketing job that I would take up in my life.

Summer Internship Stories ’19

Summer Internship is an integral part of a two year MBA program. The experience exposes students to the corporate environment and work culture. It is also an opportunity to network with the peers and seniors working in the industry. Most students in Great Lakes Gurgaon PGDM batch are freshers and the summer internship gives them a sneak peek in to the lives of working professionals.

In this series our students from the PGDM batch of 2018-2020 share their experience of interning with different organizations.

Let’s read Emmanuel Swain’s story talking about his stint at S&P Global Inc. as described by him in his own words.

My internship with S&P Global Market Intelligence, Gurgaon (SPGMI) for 9 weeks was one of the most memorable part of my MBA journey.

SPGMI is known to provide actionable insights about the Market to Clients to help them take decisions with convictions. SPGMI was named the 2019 Best Overall Data Provider by Inside Market Data. S&P Global’s India Offices received certification for “Great Place to Work” in 2019. So, I was lucky to grab the opportunity to be a part of the organization as an intern.

The Experience

The internship with S&P Global was exciting, enjoyable and a great learning experience. During the tenure, I got to work on some Challenging and fascinating projects like Building Multiple Predictive Models to find the probability of having a data point in a transaction, Time Series Forecasting for Data Inflow, Python script to use OCR and extract texts from Scanned PDFs. Each of the projects was either to automate the workflow or implementing LEAN on the workflow. Apart from the projects, working along with a group of extremely energetic, creative and talented people was a great experience. The award of “Great Place to Work” was clearly justified.

The Learning

I learnt to use a new tool i.e. Blue Prism (RPA) to create digital workforce for the Organization. Apart from that I learnt how to deal with huge volume of data, Categorical Variables with Multiple Levels, treat missing values, Random sampling, finding the correlation between Categorical Variables using Cramer’s V to build Predictive Model. I got to learn Time Series Analysis algorithm – ARIMA. I got to develop Predictive Models which had a lot of challenges in it. Given a chance to go back to SPGMI as Full time employee, I would love to accept the offer.

The Takeaway

I have always aimed to leverage the power of Data to predict the future. Data Analytics has always been fascinating for me. The projects related to predictive analytics, report building, analysis of data, extraction of data, etc. which S&P Global provided me during my Summer Internship really interests me as I find my aim of joining MBA getting fulfilled.

Change is Good, “I’m Lovin’ It!”

McDonald’s is the world’s largest restaurant chain, with 37,855 restaurants serving over 69 million customers daily in over a hundred countries worldwide ^[1]. Short time-to-serve, attractive pricing and offers, adapting to local tastes and preferences in different countries, and the traditional McDonald’s Happy Meal have been some of the prominent strategies of the chain that have stood the test of time. They understand the desire of their consumers and keep upgrading and evolving, not just for the consumers but for the benefit of environment as well.

Two British children,aged 7 and 10 have, launched a petition stating that the plastic toys that come with McDonald’s Happy Meal cannot be recycled and often end up being discarded. This petition has already garnered 325,000 petitions ^[2]. This movement gives a new direction to the firm in a constructive manner. Amidst growing environmental concerns, the fast food chain is also trying to live up to the expectations for minimum or no disturbance to nature. In the past, it has replaced plastic straws and cups with paper ones. Now the focus has shifted towards plastic toys given away by McDonald’s as a part of its Happy Meal packs and its hazardous effect on the environment.

McDonald’s can now explore new avenues such as “Sweet Edible Toys” of different flavors, which children can enjoy playing with, and would be not only be harmless but also serve as a neat dessert idea after a scrumptious Happy Meal. This would curb the menace of plastic pollution and, at the same time, would entice more kids to ask for a Happy Meal at an outlet. Introducing new variants of these toys with trending animated movie and comic book characters would help the brand and the product build and maintain its clout among its young customers.

Another option they can explore would be personalized happy meal boxes. Young patrons can have their own pictures or personal messages printed on the biodegradable paper boxes used to pack Happy Meals. Binding this with customer-driven social media campaigns for user-generated content can turn out to be a cost-effective marketing strategy and drive more customers to go “I’m Lovin’ It!” Social acceptance and bragging rights are some of the top priorities of the digitally-enabled youth worldwide. Engaging customers in content co-creation would be mutually beneficial for the customers as well as the brand.

The fast-food giant has started taking all possible steps to reduce the harm caused to the environment by its activities. By 2025, McDonald’s plans to use renewable, recyclable and certified materials in all kinds of packaging ^[3]. “With great power comes great responsibility”, and McDonald’s is very well cognizant of this fact. To survive in the long run, it is imperative for the company to be sensible enough in taking rational decisions which is in-line with the expectation and need of the society as a whole.

Children these days need not always be enticed with physical incentives such as toys and the likes. Proliferation of technology and increase use of personal devices by younger demographics have opened up doorways to new ideas for types of incentives. A brand like McDonald’s can bring about a revolution and transform itself into an environmentally-responsible brand by going eco friendly or by going digital, or both. This is where we would let the creative heads at McDonald’s’ marketing fraternity do the thinking.

Written by: Ranjeeta Gupta – PGPM “Spartan” Class of 2020

Great Lakes Institute of Management, Gurgaon

References:

[1]: https://expandedramblings.com/index.php/mcdonalds-statistics/

[2]: https://www.wsj.com/articles/mcdonalds-happy-meal-toys-caught-in-backlash-over-plastic-11562583605

[3]: https://www.independent.co.uk/news/business/news/mcdonalds-packaging-sustainable-cut-renewable-recycling-latte-levy-a8162231.html

Welcoming the Apaches – PGDM Class of 2019-21

Great Lakes Institute of Management, Gurgaon, was bustling with energy and excitement on 9^th July, 2019, as it welcomed a fresh new batch of PGDM students. The program saw a total of 144 students pouring in from different parts of the country to make this state-of-the-art campus their home for the next two years.

The inaugural ceremony was presided over by dignitaries from Gartner, world’s leading research and advisory company, along with the renowned faculty of Great Lakes Institute of Management.

Dr. Debashis Sanyal, Director, Great Lakes Institute of Management, Gurgaon, addressed the new batch of PGDM students, and applauded them for their well-deserved candidature. He expressed his delight over the growing competition and high-quality of applications that the institute received. After introducing the students to the faculty, he went on to share his wise counsel with the students. He informed the students that this day marks a transition from a structured environment to an unstructured world, where qualities such as flexibility in thinking, benevolent mindset of working in a team, optimism in the face of challenges and failures, and making the most out of time in the campus will help them succeed.

At the commencement, Mr. Arindam Mukhopadhyay, VP and Head, Global Consulting COE, Gartner, delivered the keynote for the orientation of the fresh young minds He congratulated the batch for making it to the premier institute and threw light on what awaits them after they graduate. His presentation drove home the fact that we are living in a dynamic world, where fundamental shifts are occurring across sectors, thus frequent innovation is indispensable to continuous growth. He emphasized on the importance of Industrializing Learning, which refers to developing cognitive thinking in future managers on a wide scale in order to drive constant innovation. He strongly advised students to demonstrate a Champion Mindset. The mindset urges an individual to follow the mantra of “Know it, Own it, Do it, and Persevere” to enhance growth on a community, organization and an individual level.

Furthermore, Mr. Ravi Kumar Anand, Campus Recruitment and Relationship Leader, Gartner, recommended that students research and understand the kind of role they would like to pursue in the future and use this platform to work towards the same by developing the required skillsets for their dream role. He inspired the students to expand their view of possibilities and take charge of their careers by putting sincere and constant efforts.

The commencement event concluded with Dr. Vikas Prakash Singh, Program Director for PGDM at Great Lakes Gurgaon, delivering the vote of thanks and, keeping up with the Great Lakes tradition, announcing the name of the new PGPM batch – The Apaches.

Know it, Own it, Do it, and Persevere.

Compiled by Elim Panda, PGPM “Spartan”, Class of 2020

Great Lakes Institute of Management, Gurgaon

Why should an Experienced Professional pursue a One-Year MBA Program?

Many of us are attracted towards the prospect of earning an MBA within one year by pursuing a PGPM (Post Graduate Program in Management), instead of investing two years in a conventional MBA program, commonly known across B-Schools in India as the PGDM (Post Graduate Diploma in Management). There are ample of institutes and universities abroad that offer one-year full time MBA for working professionals, taking in the best of these experienced professionals and training them to take up much higher roles. And you read it right, these programs are full time and are not the same as part-time executive MBA programs. But how is a two-year course delivered in one year and how does it differ from conventional two-year programs? Who is this program more appropriate for? What are the gains and ROI on a one year MBA? Let’s find out.

Where is the sharp contrast when it comes to a one-year MBA?

A one year MBA program, designed for professionals with at least two years of work experience or more depending on the MBA colleges or business schools offering it, leverages the same experience and industry exposure to steer classroom discussions. Yes, discussions, and not lectures. A typical classroom session involves a faculty member guiding the discussion around concepts and students relating to those concepts through their own professional experiences, applying them to historic business cases and developing pragmatic solutions to business problems. A whirlwind of insights and perspectives ensue, questioning conventional wisdom and the status quo itself. This pedagogy eliminates the need to begin from basics and the faculty can get down to business quicker with such a cohort.

Summer internships are not a part of the one-year curriculum as the students already have the industry exposure that they need. Instead, live-projects and experiential learning programs provide an opportunity to work on projects with companies, under the mentorship of a faculty member (and often also an industry mentor) and develop innovative solutions to real-world business problems. This helps a student to be confident as a management professional by the end of the course.

A one year MBA program cuts back on redundancy and gets students to speed by leveraging their own experience. The quality and completeness of the curriculum is maintained to ensure a holistic learning experience, with peer-learning forming a major component of it. People from different educational backgrounds, industries and job profiles come together to share their insights, applying their experiences to concepts and relating them to real-word examples.

How intense does it get?

As stated by most premier business schools conducting such programs, one-year programs are quite rigorous but they do bring out the best in each student. Class hours are longer than those in other programs, followed by assignments, projects, readings and case analysis for the next day. To quote a one-year program alumnus from an Ivy League business school, the first few core terms are in fact a pressure cooker. But that same rigor trains a student to stay charged up and handle tense situations and unpredictable challenges at workplace. And what else does this reward one with? Let’s look at the benefits.

A much lesser opportunity cost:

The longer you stay as a part of a workforce, the harder it gets for you to take a break and live without a steady income while pursuing higher education. This opportunity cost increases with the duration of hiatus. Here the opportunity cost is the income that you forego when you take a break from work and pursue higher education. Existing loans and family responsibilities make it even more difficult to take a break for two long years. A one-year program halves the opportunity cost and lets you get back to your professional and personal life in a year.

A quick leap:

There are those who work hard and wait for the next appraisal, traverse the hierarchy and climb up the corporate ladder. And then there are those who jump a few levels and take up managerial roles by investing their time and efforts in management education. It’s one year in a business school versus years of appraisals and job changes. An investment of money, time and effort in the former saves one all the time and effort that would be spent in the latter.

A step ahead of the rest:

While fresh minds are still in their second year of management education and busy getting placed, the one-year graduates are already awaiting their first appraisal. Who wouldn’t want faster returns on investment?

One year programs are gaining more and more traction every year with some of the best MBA colleges in India, such as the Indian School of Business (ISB), Great Lakes Institute of Management Chennai and Gurgaon, Indian Institute of Management Ahmedabad (IIMA), SP Jain Institute of Management and Research (SPJIMR), and others offering the One Year MBA in India for experienced professionals, among other MBA courses. Admissions to these programs are conducted through major management entrance exams such as GMAT, CAT and XAT, and follow the same rigorous admission process with Test Score and Profile-Based Shortlisting, Essays or Statements of Purpose, Written Ability Tests, and Personal Interviews. Both types of programs cater to different types of audiences and carry equal credibility. It’s just a question of how appropriate a particular program is for an aspirant based on experience and background.

International Yoga Day: The Great Lakes Chapter

“To Join or to Unite”

If you search for “Life at a B-School” on the internet, you will find an array of adjectives such as “strenuous”, “arduous”, “tenacious”, and all in all, “difficult” showing up among search results. Well there’s no denying it. But like any curriculum, students tackle every challenge with utmost zeal. However, we do not give enough importance to fitness, especially in the form of Yoga, and are incapable of understanding how impactful it is for the body, mind and soul.

This International Yoga Day, on 21^st June, 2019, the Spartans (PGPM 2020) and Jaguars (PGDM 2020) of Great Lakes Institute of Management, Gurgaon, came one step closer to understanding the importance of Yoga. The International Yoga Day aims to raise awareness, worldwide, of the many benefits of practicing yoga. Being management students, our greatest battle is with time, stress, and meeting crucial deadlines. That one morning, with the sunshine falling lightly on our shoulders, the birds chirping and the gentle gush of the morning wind, there was a mist of calm and peace that touched us. We realized Yoga is a science, it’s a systematic process which gradually dissolves all illusions of the mind. Through this practice we can understand and experience the Supreme Truth that God resides within us. So, we have to offer something spiritual to our mind and soul, which otherwise might revolt. This ancient spiritual science offers a calmer, happier and more fulfilled life to a person.

The global popularity that Yoga has attained not only puts our country prominently on the map (among various other reasons), but also highlights the health-related benefits that are fruitful in every aspect of life. Yoga, an elixir that works on almost every new age predicament such as anxiety, depression and ill health, is a must for B-school students. The Yoga Camp at Great Lakes began at 6:30 AM and went on till 8:00 AM. The event started with a lot of enthusiasm, apparent from the fact that students came for the session even though they had classes till late the previous night. The students gathered around at the amphitheater by 6:15 AM, filled with energy and enthusiasm. The preparation for this event had started 8 days ago where 20 students collaborated and 5 teams were formed for specific tasks.

Yoga is a great source of power and energy, and in order to get the best out of it, one should “stretch” routinely before the Yoga exercises. Hence the yoga instructors started the morning with basic stretching exercises, followed by chanting Om and reciting the Gayatri Mantra as they help in improving concentration and in building focus. The day ended with performing the Surya Namaskar. This stimulates the nervous system, including the brain, lower plexus and the spinal cord.

Students appreciated the experience and also the broad knowledge which they were able to gain from the event. One of the PGPM students, Ankit Kaul, said, “The session conducted on International Yoga Day was more than just an exercise regime, it was a refreshing experience amidst the hustle of our daily routine.” All students cherished the event. A regular yoga practitioner Aveesh Bhatia (also a PGPM student) said, “It was a recreational session for the students, and we experienced inner peace after attending it. Simple and effective yoga is truly a gift to humanity.” The International Yoga Day at Great Lakes opened many eyes, educated us on the importance and effectiveness of Yoga and motivated us to strike a balance between work and life.

Contributors: Ankit Kaul, Arushi Kapur, Arun Shiv, Meghna Mittal, Ranjeeta Gupta, Shreya Gupta, Sidhanshi Sharma, Divya Gupta, Nikhil Dixit and Sunrita Sarkar

PGPM “Spartans” Class of 2020

Great Lakes Institute of Management, Gurgaon

Marketing – A Science or an Art? Deep Insights by Mr. Julius Augustine: Vice President, Kantar

Great Lakes Institute of Management leaves no stone unturned in ensuring that students are not only introduced academic concepts, but also real world scenarios at a very early stage. They get the opportunity to meet achievers who have contributed to the industry at large and learn a great deal from them. The Spartans – the PGPM Batch at Great Lakes, Gurgaon, this year – had the privilege of interacting with Mr. Julius Augustine, the Vice President of Kantar. Mr. Augustine was here with a platter of marketing concepts and the students were all set to gain a broader picture of their theoretical learning.

Mr. Julius started off his career as a Senior Research Executive at Mudra Communications where he performed customized research for brands such as Rasna, HLL, P&G, and Reliance Industries. He then joined ORG-MARG (now AC Nielsen) and spearheaded the Client Servicing portfolio for Media clients.  He has also served as the Associate Vice President for Hansa Research Group wherein, he was responsible for Business Development and Client Servicing. He then served as the Associate Director & Country Manager for Acorn Marketing & Research Consultants in Kuala Lumpur. Mr Julius has serviced clients such as Aditya Birla Sun Life Insurance, ICICI Bank, Reliance Communications, Fame Adlabs, Piaggio, etc. Presently, Mr. Augustine is heading the Coca-Cola India and Havells accounts at Kantar, working towards Brand Communication, and Creative & Media Consulting.

The session was extensively insightful for the upcoming Management Professionals, as it was fascinating to walk through topics such as Market Safety, Market Research, Segmentation, Micro-Management, Customer Retention, and Branding. What made the session more engaging was hearing about his experiences with organizations such as Coca-Cola, Swiggy, Amazon, and other high performing organizations.

Mr. Augustine took the students through the age-old debate of marketing being an art or science, while we drew parallels of marketing with religion as leveraged by marketers, and how segmentation of groups for market development is prevalent within the demographics of India. To quote Mr. Augustine, “Marketing is the antithesis of Religion, you need to desire religion and hence you need to market religion.”

While addressing the importance of good advertisements that please masses in general, he made sure the students learnt to appreciate the aesthetics of acceptability – the underlying art of marketing. He explained how, during the content creation for an advertisement, facial detectors track reactions of the people to whom the content is being showcased. He displayed and described the example of the latest Coca-Cola advertisement, emphasizing on how the first draft of any advertisement is decided by the face value of recognizable people, along with brand recognition. He gave the students the real world picture of Branding, and the underlying Market Research and Psychology behind branding a product.

He addressed a lot of questions from the students as well, especially on topics such as Market Expansion, Market Growth, and Market Intelligence. What made this part the most impactful was the fact that he shared and linked these to all his experiences pertaining to each of the wide sectors and companies he has been associated with. The students were left awestruck by his humility despite being an industry leader, motivator, and an inspiration.

He ended the session by stating “Be a researcher and never be bored,” and every Spartan could resonate with his words.

Compiled by Devyani Sormare, Somil Tyagi and Sunrita Sarkar

PGPM 2020 “Spartans”

Great Lakes Institute of Management, Gurgaon.

Aman Bhatnagar, Co-founder, NebulARC Technologies shares in his interview that classroom lectures & faculty mentoring received at Great Lakes exposed him to the idea of entrepreneurship

Q&A

• Please tell us about NebulARC Technologies Pvt. Ltd.

NebulARC is a tech startup solving the most pertinent problem of lack of supply chain visibility across various industries. Via our IoT-driven, AI-enabled product, we are enabling the businesses to enhance their operational efficiency & reduce the losses due to lack of real-time insights across the supply chain, thereby, leading to transformation of the supply chains into profit centers. We are a small team of 12 technocrats with founding team having total industry experience of 50+ years and have Indian Navy as one of our first customers. We are proud to be the digital transformation enablers for the defense warriors of India.

• What inspired you to become an entrepreneur?

My inspiration for entrepreneurship was a combination of both – working around & learning from some good leaders at Knowlarity & some pure good luck. While working at Knowlarity, I interacted with many former entrepreneurs day in, day out. All were heading one or the other verticals at the company and while working as a Data Product Manager, I would chat with them about their journey and their success & failure stories along with the inputs about the new product I was working on. Then, there was Mr. Ambarish Gupta, our CEO at Knowlarity. Seeing him work meticulously to solve every problem was a boon for me. I understood all the small vagaries of entrepreneurship by observing the way he handled his daily activities.

My luck came after almost 3 years, having left Knowlarity & working on Supply chain problems of US based MNCs as an Analytics Lead Product for a startup. As luck would have it, out of nowhere, I met my current Co-founder, Alok Sharma at a common forum. He was also trying to solve supply chain problems for his clients. We exchanged our ideas and clicked instantly and we decided to work together. Had he not agreed, I think I would have had to look out for support for a longtime & may not have gone ahead with this idea instantly. So, on 12th March, 2018 NebulARC was born & we set out to bootstrap our way & earn success the hard way.

• How did your Great Lakes experience help you in your entrepreneurial journey?

I was exposed to Entrepreneurship first time at Great Lakes. There were four aspects of my Great Lakes journey that have made a big impact on my short entrepreneurial journey till date –

1. Guest/Industry Lectures & my stint as a Placement Committee member– I still remember, our very first Guest Lecture by Mr. Aloke Bajpai from ixigo.com. Listening to him that day laid foundation for entrepreneurship within me. The foundation became stronger each day while interacting with all the brilliant industry faculties (most of them entrepreneurs) either during guest lectures, as course faculties or during my interaction as a Placement Committee member.

2. Brilliant Resident Faculties– The most important part of GLIM for me was the knowledge I gained from our superb resident faculties especially Himadri Sir, Uma Sir & Bappa Sir. Being from the tech background, I actually have gained all business knowledge by listening to these brilliant professors at GLIM and now, I am using their inputs on day-to-day basis.

3. The Course Design – During that 1 year, the MBA with 8 trimesters was fast, hectic & tiring. But now when I look back at those days, I think all the aspects of 1 year program prepared me for this entrepreneurial journey – the time management, prioritizing things, to persevere & solve real life business problems, to learn fast – act fast and so on.

4. My fellow Vikings of PGPM’15 batch – I learnt a lot from my fellow Great Lakers of PGPM’15 batch. The cultural understandings, our camaraderie during both success & failures, the group studies, the late night parties & then 8 am classes – all these things have helped me to fight my way through this short entrepreneurship journey.

• What are the skills essential to become an entrepreneur?

I think the most important skill is perseverance. One can be brilliant at business skills, tech skills etc. that enable you to excel in your day-to-day job as a manager or a corporate employee but if one wants to be an entrepreneur then he/she must be ready to persevere with their goals even during hard times.

The journey seems exciting at first – you are your own boss, you can control every step, you can flaunt being an entrepreneur etc. but soon down the line you understand the reality. No monthly salary, no backups, product not shaping up as fast as you want, lack of resources but need to excel in output – all these issues lead to frustration & damaged morale. At that time, it’s your perseverance to fight on, the faith & having patience with yourself & your goal that drives you forward.

As this famous dialogue in The Matrix Revolution between NEO & Agent Smith goes –

“Agent Smith : Why, Mr. Anderson? Why, why, why? Why do you do it? Why get up? Why keep fighting? Do you believe you’re fighting for something? For more than your survival? Can you tell me what it is? Do you even know? Is it freedom? Or truth? Perhaps peace? Could it be for love? Illusions, Mr. Anderson. Vagaries of perception. Temporary constructs of a feeble human intellect trying desperately to justify an existence that is without meaning or purpose. And all of them as artificial as the Matrix itself, although only a human mind could invent something as insipid as love. You must be able to see it, Mr. Anderson. You must know it by now. You can’t win. It’s pointless to keep fighting. Why, Mr. Anderson? Why? Why do you persist?

Neo : Because I choose to.

• What advice would you give to Great Lakers?

I would advise the Great Lakers –

1. to learn both inside & outside the class – from everyone around you in college

2. be active & participate as much as you can (in class, committees, competitions, seminars etc.)

3. focus on learning rather than scoring marks, each day of this journey will help you explore new things and will enable you to find your way to success, so just persevere & keep learning

Above all this, enjoy your 10 months at college as for most of you, this will be the last time you will be in a formal educational institution & may not get this opportunity again to enjoy close to 300 days with no worries of responsibilities & work pressure.

• How do you spend your free time?

I read books or listen to them and watch movies in whatever free time I get. I actually am a big movie buff and try to watch at least one movie (laptop or theatre) every week.

“True learning experiences lie beyond your comfort zone”, says Stuti Gandotra who manages Market Development for Middle East, Asia and Australia at Wärtsilä

Stuti Gandotra,
Market Development Manager – Middle East, Asia & Australia, Wärtsilä
MBA’13
 

Read out her interview below where she talks about her MBA journey and how working on classroom projects taught her the power of teamwork.

Questionnaire

Q) What does your role as Market Development Manager – Middle East, Asia and Australia entail?

I lead and provide analysis towards the development of policy and strategies for energy sector including issues on gas based generation, renewable energy & energy efficiency. My role involves working on different electricity markets, examine the trends in power industry,and work towards the business development efforts to provide reliable, stable & flexible grid.

Q)  How has been your experience of working at Wärtsilä?

Working with Wärtsilä has provided me with a rich and challenging experience. There are a lot of things that required me to get out of my comfort zone and all this has greatly boosted my self-belief and confidence. I got the opportunity to work with people of different nationalities. It gave me a wide exposure and opened my mind to so many new perspectives, which seem different at the onset, but when they come together, they create something beautiful. Overall, it’s been an exhilarating experience!

Q) What are the life-long learning lessons you learnt at Great Lakes Gurgaon?

Studying at Great Lakes was an enriching experience. It was for the first time that I had to pack my bags and stay away from home. This coupled with our college projects and assignments seemed like a daunting task initially. But, with the support of faculty and fellow students, I was not just able to overcome the obstacles but actually glide through it all smoothly. It also made me understand the power of teamwork at a deeper level. It truly taught me to be independent and prepared me well for the road ahead.

Q) What are the key takeaways from your professional journey?

My professional journey has been a roller coaster ride. There have been moments of triumph and failure. But, today when I look at these six years that I’ve spent at Wärtsilä, I feel truly humbled and fortunate. In every project I’ve been working, we try to make sure that our work benefits everyone. Not only Wärtsilä but our customers, stakeholders and society as a whole. Also I want to mention that the culture of trust on the employees in Wärtsilä is very strong and is the most important part of any successful business.

Q) What advices would you give to Great Lakers?

I would advise each and every one to just let themselves be a part of the experience. Network with everyone. Be a team player. Develop your people skills. Invest in yourself. I feel learning never stops and no one is an expert. And, while you’re here, just soak it all in.

Q)  What do you like to do in your free time?

I like spending my free time with friends and family. Going for short trips with them is something I enjoy during weekends and would pursue my dreams to be a travel blogger. I absolutely enjoy cooking, it helps my mind stay healthy, calm and relax

Senior Data Scientist Yeshwanth Babu talks about his experience of providing Data Science Consulting to Tech and Retails giants in Silicon Valley

Yeshwanth Babu,
Senior Data Scientist – Global Consulting
Fractal Analytics
MBA’ 13

Find out more in the interview below, where he talks about his experience of providing Data Science Consulting to Tech and Retail giants in Silicon Valley.

Q&A

• Please tell us about your typical day at work as Senior Data Scientist.

My typical day at work starts with me looking at my project tracker – a simple document where I keep track of my short and long term projects. At any point in time, I am working on one long term project and one or two short term analysis type projects. I am also responsible for the performance of my team of 4 Analysts.

Steps in my work involve:-

1. breaking down an abstract problem into actionable sub problems with goals
2. extracting and cleansing the data
3. doing extensive Exploratory Data Analysis (EDA)
4. writing optimized and scalable code to build models
5. measuring performance or arriving at inference
6. finally presenting the results to business stakeholders

• You have been working in Data Science Analytics consulting field from past 8 years. What advice would you give to students aspiring to work in this field?

Data Science consulting gives you opportunities to work on diverse set of problems. In my last 4 years, I have almost worked with most of the tech and retail giants in the Silicon Valley. You get to work with the best minds in their respective domains, but here is the catch, you are always expected to bring something new to the table. In my experience, I always felt that many a time clients hired one of us so we could provide them a fresh perspective. As a consultant you are paid by the hour, hence you always have to be on your toes, be extra prepared for the meetings. All in all you always have to be a step ahead than the rest of your product team members.

Last 4 years consulting for 10 different fortune 100 companies and 3 different emerging and high potential start- ups in the bay area taught me three great mantras-

1. Fail Fast → Philosophy of incremental development. Cut losses when something isn’t working and quickly pivot to something new.
2. Move Fast → Let’s say a particular problem deals with 5 lines of businesses (LOB’s) and let’s say lob A and B alone account for 85% of the business and lob A alone accounts for 60% of the revenues. I / My team would immediately go after LOB A, let’s say building a forecasting model to predict demand – supply in that lob or building an inference model to understand the $ value of a customer moving through different funnel stages in that lob. My point being solve for that 60% module, validate and report results. So that the business stakeholders have something to hold on to or plan for at least for that lob in the short term while you try to figure out the entire problem and solve for the same.
3. Ask the right questions and always question the status quo.

• How is working in US different than working in India?

I get to work with a diverse set of people in the US. Diversity in a team / company has huge benefits. I have been on projects where data scientists and behavioral scientists have worked together. I had the opportunity to have worked with a head chef on scenario planning regarding which cuisines the culinary team should go for on which days of the week to maximize coupon sales in the office kitchens. So to summarize in one word – Diversity.

• What role did Great Lakes play in shaping your career?

I owe a tremendous lot to my Professors at Great Lakes. Every single class in the curriculum, right from Statistics to Economics to Ethics to Risk Management was important. I specifically want to thank a few of them whose classes I enjoyed thoroughly.

1. Prof. Bappaditya Mukhopadhyay – Bappa sir as we call him. I adore him for his simplicity, he instilled in us one important thing – “Learning from First Principles”. First Principles thinking enables you to discover unconventional insights based on fundamental truths. We basically boil things down to fundamental truth and then reason up from there.
2. Prof. T.N. Swaminathan – When the startup I joined post my graduation was going through some tumultuous times. I wrote to Prof Swaminathan saying I was finding it difficult to go after the positions / roles I aspired for, because my work experience was less. He immediately opened up his contacts. That was a pleasant gesture from him. He didn’t have to personally vouch for me but he did, getting the right opportunity at the right time is very difficult many a times, Prof Swaminathan gave me one and I utilized it to the fullest then.
3. Prof Veeravalli’s class on Entrepreneurship was important at many levels. If your client is a startup or a new strategic business unit in a big firm, many a time you don’t have huge volumes of data. Your thinking needs to be a bit different in these scenarios. The metrics you go after for optimizing or predicting become much more basic. His classes already taught us these things so I didn’t have to learn it the hard way.

• What advice would you give to Great Lakers?

I would advise them to go after the roles one desires or the ones that give them immense pleasure instead of just looking at the pay-packet size. The lessons from the curriculum and the experiences you earn will always come in handy both in the short and long term.

• What do you do in your free time?

I developed an interest for Chess late in my life. I am currently ranked around ~1950 levels in rapids. I also play tennis on the weekends.