Making it Big in the World of Sales

Making it Big in the World of Sales

The most beautiful thing about learning is that, “Nobody can take it away from you and that it is a constant ongoing process, not bound or restricted by the four walls of a classroom”. Curiosity and observation are the drivers of this incredible process of learning. This was the crux of the guest lecture delivered at Great Lakes Institute of Management, Gurgaon, on 31st August, 2019. Our beloved Jaguars were as always invigorated by the opportunity to learn more, as Ms. Aayushi Singh, National Key Accounts Manager (Modern Trade) – Hector Beverages, and Mr. Deepak Pandey, with more than 10-years of experience with Nestlé took the stage. With a razor-sharp agenda in mind, Ms. Aayushi and Mr. Deepak addressed the Jaguars to intimate and educate them about the intricacies of the adrenaline-rush filled field of “Sales”. They dived deep into the workings and career opportunities within this field.

Ms. Aayushi Singh, handles Business for the following Modern Trade Chains – Walmart, Future Group, Easy Day, Vishal Mega Mart, DMart, ABRL, Reliance Retail, Spencer’s, GPIL and Tesco (Star Bazaar) in Hector Beverages. She has worked as a brand manager with Paper Boat as well. She is an MBA graduate from FORE School of Management.

Ms. Aayushi Singh from Hector Beverages addresses the PGDM Students at Great Lakes Institute of Management, Gurgaon, on how to make it big in the Sales domain.

Mr. Deepak Pandey, carries expertise in Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. He has also worked in Nestlé for over 11 years in various profiles like Sales Officer, Sales Executive, Sr. Area Manager and Senior Key Account Manager. He is an MBA graduate from IIFT, New Delhi.

Mr. Deepak Pandey from Schneider Electric addresses the PGDM Students at Great Lakes Institute of Management, Gurgaon, on how to make it big in the Sales domain.

Mr. Deepak kicked off a session of learning with his experience with Nestlé and explaining the importance of sales as a career option by citing examples of Suresh Narayanan – Chairman & Managing Director, Nestlé India. He used numerous examples to drive home the importance of accepting the company you work for and how passion comes into picture. He then dedicated a lot of time to explain B2B and B2C sales, revealing the spider’s web and attempting to clear these two terms for our “Primed for Placements”, Jaguars. The reaction that followed was evidence enough to say, “Mission Accomplished”. He, then moved on to Sales Automation, where he explained how Sales Automation is the upcoming field for all the techies interested in sales. He explained how Sales Automation is vital for the companies and how costs are taken care of along with the advancement of technology. He strongly emphasized the importance of visibility in the sales process which can be achieved through Sales Automation. By touching upon the road ahead for sales he passed the mic over to Ms. Aayushi.

Ms. Aayushi, an extremely energetic, driven and passionate individual, was extremely relatable to the Jaguars as she had very recently begun her own journey in Sales and thus, she tried keeping the topic general, simple and yet quite insightful. Extracting a round of laughter from the crowd, Ms. Aayushi started off with a question, “How many of us are actually interested in Sales?” She went on to explain the qualities companies look for in a candidate seeking a career in Sales. She explained different challenges faced by her as she was a woman in a man’s world, choosing sales as her career. Everyone right from her family to her friends and colleagues tried to talk her out of this idea, but she came out on top and “sold” her ideas to them using her negotiation skills and thus proving she is well equipped for the same. She stressed upon how sales, the ultimate reason for the existence of a company is important and even people working in other domains should understand it as Sales is the only department that has multiple touch points to the end customer and this helps in developing strategies. She elaborated how sales as a career has changed her way of thinking and shaped her personal life for the better. Ending her talk with two of her go-to motivational videos, she opened the session for questions from the audience. A barrage of questions and answers followed, post which the Jaguars thanked the guests for their guidance, insights and their valuable time.

Written by:

Ms. Jaswinder Kaur, PGDM and Mr. Indrajeet Vadgama, PGDM Class of 2020 “Jaguars”

Great Lakes Institute of Management, Gurgaon

Data Analytics v/s Biased Decision Making – Deloitte on Campus

Data Analytics v/s Biased Decision Making – Deloitte on Campus

“Data is the new oil”, is what Clive Humby said in 2006 and that is what we at Great Lakes Institute of Management, Gurgaon, believe. Seeking an opportunity to give our beloved Jaguars, the PGDM class of 2018-20, direct exposure to the Data Analytics industry and the possible roles they can play in it, we played host to Mr. Abhimanyu Dasgupta, Head of Science Based Services, Deloitte Analytics & Cognitive and Mr. Samidh Chatterjee Manager in the Applied AI group in Deloitte India (Offices of the US).

Mr. Abhimanyu Dasgupta, specializes in the design, development and deployment of data science algorithms across Insurance and various other sectors globally. He began his journey with Deloitte 13 years ago and has led engagement teams in driving end-to-end data science solutions for leading firms. He has contributed to several industries and data science forums through his points of view, speaking engagements, articles and patents.  He is recognized as one of India’s top 10 data scientists by Analytics India Magazine, 2016.

Mr. Abhimanyu Dasgupta from Deloitte addressing the PGDM Students at Great Lakes Institute of Management, Gurgaon.

Mr. Samidh Chatterjee, Manager in the Applied Artificial Intelligence group in Deloitte US-India office at Gurgaon. Mr. Samidh leads the technical team in client projects, and is also one of the mentors in the team for junior as well as senior level folks. Before joining Deloitte, Mr. Samidh used to work for HERE Technologies at their R&D office in Mumbai. Prior to HERE, Samidh was based out of the US and Europe where he worked for Xerox Research as well as in algorithmic trading industry followed by multiple start-ups in the field of location analytics, digital marketing and digital advertisement. He has a Doctor of Philosophy (Ph.D.), Computer Science (Experimental Algorithms & Computational Geometry) from Florida State University.

Mr. Samidh Chatterjee from Deloitte addressing the PGDM students at Great Lakes Institute of Management, Gurgaon.

The excitement in the room was tangible after the guests were introduced, as the Jaguars realised they were being addressed by two of the top Data Analysts in the country. Over the next hour, our guests enthralled our Jaguars by helping them understand the need of analytics, how it is being used in consulting industry with some real-life implementation examples and finally by explaining the roles aspiring data analysts can play in this industry.

Mr. Abhimanyu started the session with the question, “What is Analytics?”  for the clique. He then went on to ask the crowd to guess the population of San Francisco given that the population of New York is something around 8.5 million. Our Jaguars understood the possibility of a catch, to which Mr. Abhimanyu said, “Humans are heavily biased in their decision making. So, we need analytics to get actionable insights from data and take decisions without any bias. Data science is a business revolution and in turn changing the way we live, work and enjoy our lives”.

“It’s not to say equations can do a better job than experts, it’s about them (equation and experts) working together, proving to be more powerful than just one of them in isolation” stated Mr Abhimanyu. Connecting with the young audience with references from the movie Moneyball, Mr. Abhimanyu tried to drive home the above point. Election campaigns, identifying diseases using analytics and helping doctors in diagnosis and treatment were some of the other examples, all of which supported the fact that data analytics is a tool just like many others and it is about how the tool is used to achieve desired goals. He also explained the concept of General AI, Narrow AI, Cognitive Analytics, Intelligent Automation and RPA, stating that humans right now are somewhere in between the Narrow AI and Cognitive Analytics, General AI being one that is comparable to Skynet from the famous Terminator movies.

Bringing a real-life example to the table, Mr. Samidh explained one of his implementations of analytics for a large telecom provider in US. The project basically aimed at augmenting human supervision with analytics. He also touched upon the biggest challenge chat-bots face, the one where they lack the emotional quotient required to hold meaningful conversations with human beings. Another real-life analytics example shared was identifying the purity of oil by extracting information in real time from the acoustic signals generated during the extraction of oil. This is where the Jaguars’ minds were blown by the amazingly intuitive way of judging the purity of oil by analyzing the sound it makes in a pipe while being pumped out of the ground, practically reducing the time taken to confirm the purity of Oil from several weeks to instantaneous.

To conclude the lecture, our guests drew a clear picture of the skills needed to become a data scientist of tomorrow. Mr. Abhimanyu highlighted that to become a Data analyst the three basic skills required are Statistical/Quantitative knowledge, Coding, and Business Understanding.

The floor was then opened to questions and discussions flowed from the implementation problems of cognitive analytics, business consulting to the coming age of analytics. The audience was awed by the depth of the session and by the presence of a stalwart of Indian analytics zeal. Indeed, a truly remarkable afternoon to remember.

Written by:

Indrajeet Vadgama & Emmanuel Swain, PGDM Class of 2020 “Jaguars”

Great Lakes Institute of Management, Gurgaon

Locking Horns: Airtel vs Jio

Locking Horns: Airtel vs Jio

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Bharati Airtel Limited, commonly known as Airtel, is an Indian global telecommunication service company and one of the top providers of telecommunication service across Asia, Africa and Channel Islands [1]The company, which was India’s largest operator till a year ago, lost its spot to Reliance Jio which stormed into the telecom sector in September 2016 with its disruptive voice and data offerings [2].

On one hand, we have the worst time for India’s automobile sector and on the other, the telecom sector is set to boom as telecom tower tenancy ratio will increase from 1.95 times in 2016 to 2.9 times by 2020 due to the expansion of 3G, 4G and the onset of 5G technologies [3]. “Data is the new oil” says Mukesh Ambani, Chairman of Reliance Industries and Founder of Reliance Jio, who entered the telecom sector with the launch of Reliance Jio, shook up India’s telecom market and grabbed the number one position by revenue within just three years.

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Is Reliance Jio creating a monopoly in the market? Jio aims at creating an entire digital ecosystem, offering services almost in every telecom application. Increasing customer base by providing attractive offers was always their strategy of expansion. Jio’s mega plan, Jio GigaFiber, can disrupt the home internet space just the same way it transformed the mobile internet landscape. It is constantly expanding its customer base by proposing “Welcome Offers” through free subscription to Hotstar, free HD or 4K LED TV and 4K Jio set-top box, and a ‘First Day First Show’ feature expected to be launched by 2020 which would enable premium subscribers to stream new movies on the day of their theatrical release [4].

Jio has triggered a broadband war with other telecom operators, and which Gladiator would turn out to the champion in this war will be decided by no one else but the customers. Consumers are attracted towards cashbacks, free goodies, and convenient services which carry a low switching cost. Jio has indirectly made it inevitable for other operators to come up with new services to increase and retain their customer base.

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Airtel has returned fire by providing new offers in response to Reliance Jio’s disruptive broadband services. Airtel is coming up with the Omni-Channel strategy to entice all types of users from Mobile Services, Direct-to-Home TV to Broadband, with a range of super-premium tariff packs. The operator is tying up all loose ends to beat Reliance Jio’s offerings. For starters, the telco would offer an Android-based Smart Set-Top Box with high-speed broadband, free LED TV, which may also be bundled with various digital plans in ways similar to Jio’s.

From the point of view of coverage, even if Jio has reached a number of rural villages in India, considering data speeds Airtel fares better than Jio. Therefore, Airtel can certainly leverage this capability to target rural areas. A good and stable high-speed internet service can aid seamless access to the internet at home, schools, colleges and business places. This can help Airtel to have an edge over Jio with its sizeable customer base across post-paid mobile, DTH, broadband services, etc. Airtel has also merged with Tata Teleservices to expand their customer base and gain wider access to the 4G spectrum. This deal will again help Airtel to compete with Jio.

Customers now-a-days demand not only high speed data access, but also an uninterrupted service at the lowest price point. Therefore, value-rich tariff plans that would carry its seamless services across wider geographies would aid Airtel in its game plan to attract new customers and retain existing ones, thereby sustaining and improving its revenues and overall growth.

PGPM Class of 2019-20 Student Sayali Nadhe, of Great Lakes Institute of Management, Gurgaon, talks about the brewing broadband war between Airtel and Jio

Written by: Sayali Nadhe

PGPM “Spartan” Class 2020

Great Lakes Institute of Management, Gurgaon

Sayali Nadhe of PGPM "Spartans" Batch of 2019-20 at Great Lakes Institute of Management talks about her views on the Broadband War between Airtel and Jio.

Sources:

[1]: https://www.statista.com/topics/4859/airtel/

[2]: https://www.moneycontrol.com/news/business/jio-beats-airtel-voda-idea-to-be-top-telecom-revenue-earner-at-rs-10900-cr-in-june-quarter-4378251.html

[3]: https://www.investindia.gov.in/sector/telecom

[4]: https://www.hindustantimes.com/tech/reliance-jio-gigafiber-commercial-launch-announced-check-details-here/story-z65w6135sU3yiOti2NFJ1O.html

#instascam – Of Fake Accounts and False Prophets

#instascam – Of Fake Accounts and False Prophets

Mechanics of the Scam:

Influencer marketing is big business today. A study by Swedish e-commerce start-up A Good Company, and HypeAuditor, shows that Indian Instagram influencers have over 16 million fake followers, the third-highest after the US and Brazil [1]. Several influencers use these bogus accounts to boost their vanity metrics such as “likes” and overall engagement.

And brands bite – the study estimates that the fraud has cost marketers $750 million globally. Marketing firm Mediakix predicts that influencer marketing on Instagram could reach $2 billion by the end of 2019. “Influencers” on Instagram and other social media enjoy a wide outreach and leverage this to strike deals with brands and earn sponsorships, pushing products and services to their fake fan base. Many of these influencers try to game the system and make easy money by coaxing brands into thinking they have a larger following than they actually do; they buy followers, likes and even engineer comments on their posts. Companies end up paying a fortune to these influencers for collaboration and in the form of free give-aways to non-existent persons. It is quite easy to buy fake engagement and fake followers online for anyone who knows where to look.

Influencers get more and more creative with their tricks in making their fake followers look genuine

A Cat and Mouse game:

Unfortunately, there is no single fool-proof workaround for this. As much as social media platforms such as Instagram, Twitter, Facebook, Reddit, etc. work to identify fake users, the shady services that sell fake social media engagement always find ways to stay one step ahead. In his great “Manipulating” series on YouTube, Destin Sandlin explains how these social media websites are at war with fake news and fake engagement [2]. You could once spot fake following by checking social media analytics websites such as Social Blade and look for unusual spikes in follower count, given that there has been no major external event that may to the spike [3]. However, services that provide fake engagement have gotten smarter. They allow you to gain followers in a slow, consistent, steady fashion that seems organic to the algorithms of social media websites.

Influencers have a number of fake followers in the form of people, often themselves, and as bots.

So what can be done about it?

Technology companies have dedicated a vast amount of resources to solve this problem using AI-driven algorithms to terminate fake accounts. However, there are certain elementary methods to identify if an account is fake, apart from the ones mentioned earlier.

One of the ways is to analyse the comments. Comments posted by bots or the influencers themselves usually follow a common theme in terms of vocabulary and sentence structure. So if you look for patterns in them, you will usually find overwhelming polarized content and limited writing variety.

Another method is to check the profiles of some of the commenters. If they are overwhelmingly empty accounts with poor post frequency, skewed following-to-followers ratio (fake accounts usually follow a large no. of accounts to engage but have low follower count), or just don’t seem to have any personalized content, there is a very good chance the influencers are buying engagement and scamming companies out of their money.

A typical fake Instagram profile with high Following count as compared to Followers count and a single post, with the image of a celebrity.

In Conclusion:

Methods to spot fake profiles are certainly not fool-proof and can be quite cumbersome, but they can still provide a fair idea about an influencer’s account. Skepticism could be helpful to marketers so that they can take a calculated risk if they’ve got Influencer Marketing on their minds. They should be cognizant of the fact that any random “influencer” may not have their best interests at heart. Nevertheless, influencer culture is here to stay, whether we like it or not. While large corporates may not [need to] invest in this, struggling start-ups and local brands may still try to walk this road as a cost-effective means to create awareness among masses, instead of expensive mainstream advertising.

Written by: Anant Gupta – PGDM “Apache” Class of 2021

Great Lakes Institute of Management, Gurgaon

PGDM Class of 2021 (Apaches) student Anant Gupta

[1]: https://indianexpress.com/article/technology/social/indian-instagram-influencers-have-over-16-million-fake-followers-says-new-study-5830303/

[2]: https://www.youtube.com/watch?v=MUiYglgGbos&list=PLOY__sF3NWC1rqjRh_KVftNj0j4slUd3Z

[3]: https://socialblade.com/

Welcoming the Apaches – PGDM Class of 2019-21

Welcoming the Apaches – PGDM Class of 2019-21

Great Lakes Institute of Management, Gurgaon, PGDM Batch of 2021

Great Lakes Institute of Management, Gurgaon, was bustling with energy and excitement on 9th July, 2019, as it welcomed a fresh new batch of PGDM students. The program saw a total of 144 students pouring in from different parts of the country to make this state-of-the-art campus their home for the next two years.

The inaugural ceremony was presided over by dignitaries from Gartner, world’s leading research and advisory company, along with the renowned faculty of Great Lakes Institute of Management.

Dr. Debashis Sanyal, Director of Great Lakes Institute of Management, Gurgaon, with Mr. Arindam Mukhopadhyay, Vice President and Global Head of Consulting COE at Gartner

Dr. Debashis Sanyal, Director, Great Lakes Institute of Management, Gurgaon, addressed the new batch of PGDM students, and applauded them for their well-deserved candidature. He expressed his delight over the growing competition and high-quality of applications that the institute received. After introducing the students to the faculty, he went on to share his wise counsel with the students. He informed the students that this day marks a transition from a structured environment to an unstructured world, where qualities such as flexibility in thinking, benevolent mindset of working in a team, optimism in the face of challenges and failures, and making the most out of time in the campus will help them succeed.

At the commencement, Mr. Arindam Mukhopadhyay, VP and Head, Global Consulting COE, Gartner, delivered the keynote for the orientation of the fresh young minds He congratulated the batch for making it to the premier institute and threw light on what awaits them after they graduate. His presentation drove home the fact that we are living in a dynamic world, where fundamental shifts are occurring across sectors, thus frequent innovation is indispensable to continuous growth. He emphasized on the importance of Industrializing Learning, which refers to developing cognitive thinking in future managers on a wide scale in order to drive constant innovation. He strongly advised students to demonstrate a Champion Mindset. The mindset urges an individual to follow the mantra of “Know it, Own it, Do it, and Persevere” to enhance growth on a community, organization and an individual level.

Furthermore, Mr. Ravi Kumar Anand, Campus Recruitment and Relationship Leader, Gartner, recommended that students research and understand the kind of role they would like to pursue in the future and use this platform to work towards the same by developing the required skillsets for their dream role. He inspired the students to expand their view of possibilities and take charge of their careers by putting sincere and constant efforts.

Dr. Vikas Prakash Singh, Program Director for PGDM Program at Great Lakes Institute of Management, Gurgaon, and Professor of Economics

The commencement event concluded with Dr. Vikas Prakash Singh, Program Director for PGDM at Great Lakes Gurgaon, delivering the vote of thanks and, keeping up with the Great Lakes tradition, announcing the name of the new PGPM batch – The Apaches.

PGDM 2021 Cohort at Great Lakes Institute of Management, Gurgaon

Know it, Own it, Do it, and Persevere.

Compiled by Elim Panda, PGPM “Spartan”, Class of 2020

Great Lakes Institute of Management, Gurgaon

International Yoga Day: The Great Lakes Chapter

“To Join or to Unite”

If you search for “Life at a B-School” on the internet, you will find an array of adjectives such as “strenuous”, “arduous”, “tenacious”, and all in all, “difficult” showing up among search results. Well there’s no denying it. But like any curriculum, students tackle every challenge with utmost zeal. However, we do not give enough importance to fitness, especially in the form of Yoga, and are incapable of understanding how impactful it is for the body, mind and soul.

This International Yoga Day, on 21st June, 2019, the Spartans (PGPM 2020) and Jaguars (PGDM 2020) of Great Lakes Institute of Management, Gurgaon, came one step closer to understanding the importance of Yoga. The International Yoga Day aims to raise awareness, worldwide, of the many benefits of practicing yoga. Being management students, our greatest battle is with time, stress, and meeting crucial deadlines. That one morning, with the sunshine falling lightly on our shoulders, the birds chirping and the gentle gush of the morning wind, there was a mist of calm and peace that touched us. We realized Yoga is a science, it’s a systematic process which gradually dissolves all illusions of the mind. Through this practice we can understand and experience the Supreme Truth that God resides within us. So, we have to offer something spiritual to our mind and soul, which otherwise might revolt. This ancient spiritual science offers a calmer, happier and more fulfilled life to a person.

The global popularity that Yoga has attained not only puts our country prominently on the map (among various other reasons), but also highlights the health-related benefits that are fruitful in every aspect of life. Yoga, an elixir that works on almost every new age predicament such as anxiety, depression and ill health, is a must for B-school students. The Yoga Camp at Great Lakes began at 6:30 AM and went on till 8:00 AM. The event started with a lot of enthusiasm, apparent from the fact that students came for the session even though they had classes till late the previous night. The students gathered around at the amphitheater by 6:15 AM, filled with energy and enthusiasm. The preparation for this event had started 8 days ago where 20 students collaborated and 5 teams were formed for specific tasks.

Yoga is a great source of power and energy, and in order to get the best out of it, one should “stretch” routinely before the Yoga exercises. Hence the yoga instructors started the morning with basic stretching exercises, followed by chanting Om and reciting the Gayatri Mantra as they help in improving concentration and in building focus. The day ended with performing the Surya Namaskar. This stimulates the nervous system, including the brain, lower plexus and the spinal cord.

Students appreciated the experience and also the broad knowledge which they were able to gain from the event. One of the PGPM students, Ankit Kaul, said, “The session conducted on International Yoga Day was more than just an exercise regime, it was a refreshing experience amidst the hustle of our daily routine.” All students cherished the event. A regular yoga practitioner Aveesh Bhatia (also a PGPM student) said, “It was a recreational session for the students, and we experienced inner peace after attending it. Simple and effective yoga is truly a gift to humanity.” The International Yoga Day at Great Lakes opened many eyes, educated us on the importance and effectiveness of Yoga and motivated us to strike a balance between work and life.

Contributors: Ankit Kaul, Arushi Kapur, Arun Shiv, Meghna Mittal, Ranjeeta Gupta, Shreya Gupta, Sidhanshi Sharma, Divya Gupta, Nikhil Dixit and Sunrita Sarkar

PGPM “Spartans” Class of 2020

Great Lakes Institute of Management, Gurgaon

Breathing Life into a Brand

Breathing Life into a Brand

GREAT LAKES GUEST LECTURE SERIES – Mr AVIK CHATTOPADHYAY

Co-FOUNDER – EXPEREAL INDIA

27th July 2018:

Fridays at Great Lakes, Gurgaon, generally mean a session with a seasoned industry expert. Dressed in our formal best, armed with laptops and notepads, the Great Lakes’ PGDM batches, Aztecs and Jaguars, were ready to welcome Mr Avik Chattopadhyay for an interactive session focused on Branding. Being a marketing enthusiast, I was eagerly looking forward to this session.

Mr Avik Chattopadhyay: He is the founder of a brand consultancy firm, Expereal India. The firm deals with building strategy for several brands. He possesses extensive experience of more than a decade in Branding for the automobile industry and has previously worked with giants like Volkswagen, Maruti Suzuki, Apollo Tyres, Peugeot, to name a few, in leadership roles.

The interactive session majorly focused on the characteristics of a brand that keeps it relevant in the long run. Mr Chattopadhyay explained that at the heart of each and every brand, lie some core values and characteristics which derive its purpose and are in-sync with the hearts of the consumers. If a brand cannot connect with its audience, it is eventually and inevitably going to phase out.

He further added that the idea of a brand is applicable to everything, from products and services to organizations, teams and even individuals. In order to substantiate his words, he offered examples of prolific standings like that of the Nalanda University – standing for knowledge, the Pyramids – standing for their engineering marvel, and the Himalayas – standing for both tranquillity and as a symbol of challenge. While these can be perceived as products from a marketing perspective, there are individuals like Elon Musk, Christopher Nolan and Steve Jobs who are nothing short of a brand in themselves.

He explained that in today’s context, a brand is something that is highly misunderstood and many a time is just equated to a bunch of tangibles like a logo, slogan, advertising or maybe a Facebook page. A brand in its entirety is way more than that and is reflected by “what it stands for.” It is something that is promised and delivered consistently.

Having worked with some of the most reputable brands – Maruti Suzuki and Apollo Tyres – he then took the students for a Case Study ride to showcase how these two companies came out from a series of troubles and bad market standing and how they were able to turn around the brand image to what it stands for today.

In the case of Maruti Suzuki, he described the worst couple of years in the company’s timeline i.e. from 2000 to mid-2002 and how that was a major motivation to introduce a product which entirely revolutionised the Indian automobile market. The product was Maruti Suzuki Swift. While Swift was built for a newer target market and was designed as per it, the entire project remained true to the brand idea of Maruti Suzuki, which is – democratization of mobility.

A similar case of Apollo Tyres was discussed. While Maruti Suzuki had a very inside-outside approach to solve its problem, Apollo did just the opposite and succeeded too. He laid out the importance of setting and adhering to benchmarks along with devising a long a term strategy to be truly successful.

The session turned out to be more enlightening than any of us imagined and that was evident by the storm of questions Mr Chattopadhyay received from the knowledge-hungry Great Lakers. To conclude, this was one of the sessions which will be in the memory of everyone who aspires to make a career in Branding.

Author: S SnehanshN

PGDM, Class of 2019, Great Lakes, Gurgaon

Chairman Emeritus Reconnect 49 “Education & Spirituality”

Chairman Emeritus Reconnect 49 “Education & Spirituality”

My dear friends,                 

Once I was captivating introduction of the new batch of MBA at NPTI. The dialouge went as follows:

A Student:          Sir, I am Shrivastava, BE(Elect)

Me:                       I am not interested in your surname and your degree

-These are on our records

Student:             Sir, I am Mahesh Kumar (Imaginatively substituted name)

Me:                      That is your name given by your parents-drop it

Student:             I am a student of NPTI

Me:                      That’s your present occupation-I know it

Student:             Sir, I am a boy

Me:                      I am not interested in your gender

Student:              I am becoming conscious now, who am I?

Another Student: I am feeling intrigued, I am thinking now,

His next:               I am sensitized on my existence today,

Next to next:        My conscience says I am God’s creation,

Yet another:         I am motivated to think, I am divine.

Me:       When you drop all your labels, you come out as “the pure you” :

  • Your consciousness (awareness)
  • Your conscience (sense of right and wrong)
  • Thinking & feeling part of you
  • Your sensor/ sensitivity
  • Your motivation/ inspiration
  • Your divinity

-is your Spirit . Keep it awakened!

We need it all the time for the spiritual paradigms of our MBA education at NPTI, I indicated. I further clarified to them that subjects like “Power Reforms” , “Customer relationship & Entrepreneurship”, “Energy Environment Interface & Sustainable Development” etc. derive their essence from holistic spiritual paradigms of our survival. Besides technicalities, they involve ethics and ethos, human values, customer care, environmental sensitivity, resource renewability, society’s anxieties over clean energy, electricity for all and its availability 24×7 and so on.

Spirituality

Spirituality is a rather mysterious term for the scientific community who keeps experimenting with external and physical world only. There are several inner dimensions of human existence which can not be denied; for example Mind, Intellect (consciousness transforms intellect into wisdom), Innner voice/ Intuition (sixth sense) etc. An encounter with one’s own “inner dimension” is spirituality.

Spirituality is manifested by original qualities of “the spirit or the soul” such as love, compassion, wisdom, bliss, peace, purity, humility, power, forgiveness, sacrifice, contentment, self-responsibility, values, self-esteem, harmony and connectedness to others.

Spiritual literacy is a basic literacy for all that enables the understanding and use of the deeper meaning and connection in all aspects of life. Spirituality teaches us how our lives fit into the greater scheme of things.

Education & Spirituality

 Swami Vivekanand said : “Education is not the amount of information that is put into your brain, undigested all your life. We must have life-building, man-making, character-making assimilation of ideas. If you have assimilated just five (5) ideas and made them your life and character, you have more education than any man who has got by heart a whole library.

A semi-literate man “Anna Hazare” also talked of 5-ideas

  1. Pure Thoughts
  2. Pure Conduct
  3. Unblemished Life
  4. Sacrifice and
  5. Capacity to withstand humiliation;

which he assimilated, practiced and demonstrated, becoming the most literate man of today, saluted by the Indian Parliament.

Education is not merely Academics

Somehow we have misunderstood academics to be education

– We teach our children to read and memorise history but we don’t teach them to create history

– We teach them geography, but not geographical cultures and respect for them

– We teach them science, but not the science of life

-We teach them external management, but not internal management of Mind

Education is to lead a person to knowledge (know-how & know-why) graduating further to wisdom (discovery of truth by himself) to see life in its totality and to face it in its completeness. It is to set a higher goal of life, inner transformation, vision of oneness and genuine care for others.

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons), M.Tech., Ph.D., CBI-Scholar, D.Engg. (Calif.), FNAE, Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI) Govt. of India

No job is small or big, the way in which you do, makes it small or big (c)

Chairman Emeritus Reconnect 48 “Self-Management”

My dear friends,

I wish to share with you all a ‘Mantra’ that I shared with the graduands during GLIM’s Convocation on 18 May 2016. It is a tiny mantra against “The Bhagavad Gita” which has become a compulsory core course for every student in Seton Hall University in New Jersey, USA having > 10,800 students. The mantra is that “All the external managements have to be preceded by Self-Management.

After joining their jobs, many of the entrants are sent for corporate training programs some of which are grossly misnomered. For instance, Time Management. Time is an irretrievable resource and there can be no inventory management in it. You can only ‘self-manage’ to be punctual and to be time bound. Another example is Stress Management. Can you manage stress after it is created? You have to depend only on doctors from headache to cancer. According to an authority on stress-related diseases, cancer is the end product of non-forgiveness. The secret is to ‘self-manage’ so as not to create stress, anger or hurt by you, within you. How do you do this? Foremost is the awareness that you are the creator of all these emotions.

On his first day in office as President, when Abraham Lincoln entered to deliver his inaugural address, a fellow stood up and said “Mr. Lincoln, you should not forget that your father used to make shoes for me and my family” The whole Senate laughed. Lincoln said “Sir, I know that and I also know that there was never ever any complaint from any of his clients including your family. He was a genius and he used to pour his heart and soul in to his job. I am so proud of him. “Let me see to what extent I can reach his creativity and perfection while presiding over the United States.” No one can hurt you without your consent.

Buddha was known to be beyond hurt. One day one visitor took up the challenge and started hurling abuses at him till he was himself totally tired. Finally he said Oh! Buddha you are still smiling, you have no self-respect. Buddha replied with the same smile “It is like this. If you offer me an apple and I don’t accept, where will the apple go? The visitor replied “obviously it would remain with me.” Buddha said “it is exactly the same with abuses; they have all remained with you”

The Blame Game

Unfortunately, we are all caught up in a blame game. We make some body responsible for our hurt, anger and stress. This starts from early childhood. Can you imagine a 2-1/2 year old child telling her grandfather “Nani has hurt me inside. She says she will not give me ice-cream until I finish my food”. We smile it off. We also help the child nurture a ‘belief system’ of blaming others for any hurt caused. Whenever she falls down and gets hurt, we go and hit the floor or the obstacle to console her. We never explain her that she fell down due to her own lack of attention.

If we don’t find a person or an object, we start blaming the circumstances. Do we really have to? Let me give you an example. Recently, in an award function where a renowned doctor was being felicitated, he shared his life story. He said he grew up in an extremely poor family who were not sure of the next day meal. He had an elder brother who was always blaming his father and turned alcoholic. His younger brother went into depression losing all hopes from life. This man thought the only way for him was to study hard and become a doctor, if possible, not only to get over the poverty but also to treat both of his brothers one day. He used to borrow books from his friends when they were playing or enjoying their picnics. He studied under the lamp-posts and struggled through. He attributed full credit of his success to the extreme poverty. The wind may blow from any direction, but the direction in which you go depends on how you set the sails. Setting the sails is Self-management or more precisely the Thoughts-management.

Egolessness

Egolessness is one issue which confuses the youngsters as well as the grown-ups. Should they not be proud of their higher qualifications, superior skills, long and rich experience etc? Should they compromise on their self-esteem in order to avoid ego clashes? These doubts arise out of the ignorance of a fine line between ego and self-esteem. If you are contributing in a meeting and if you say “This is the best idea” it is ego. But if you say “This is my best idea” it is self-esteem. You can keep your self-esteem intact by giving space to others’ self-esteem.

Willpower

At times you start feeling that you lack “Willpower”. You lack determination, resolve and strength of will. In order to explore this, you should start examining your own daily routine. You want to get up at 6. You put an alarm and the bell rings. You choose to close it and sleep for another half an hour, 45 min. or more. You finally get up and it is time to brush and go for a morning walk. You compromise on a bed tea. Now the daily newspaper arrives. You get tempted to see at least the headlines and the sidelines and the interesting lines. Morning walk gets postponed to the next day and you somehow reach office 15 min. late even after skipping the shave. You think 15 min. late is allowed, and you are still in the comfort zone! Now pause and look back, wherefrom the “power of will” can emerge and cultivate, if you go on ignoring the inner voice? So, if you want to be powerfully self-managed, you will have to:

  1. Revisit your ‘belief-systems’ and alter them to the extent necessary.
  2. Revisit your ‘so called’ comfort zones and see if their shells can crack under the resonance of your own Inner Voice.
  3. And have a better control on your ‘thought factory’ which is generating 25 thoughts/min. or 36,000 thoughts /day.

 

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons), M.Tech., Ph.D., CBI-Scholar, D.Engg. (Calif.), FNAE, Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI) Govt. of India

No job is small or big, the way in which you do, makes it small or big (c)

Chairman Emeritus Reconnect 47 “Carbon Neutrality in Industry”

Dear friends,

In today’s scenario of threatening climate change, Industry has responsibility of being carbon-neutral. Any Industry going Carbon Neutral implies that it offsets carbon as much as it produces through its operations directly or indirectly. “For every car produced which would run on petrol, your company should produce another car which would run on ethanol (bio-fuel)” said Dr. A.P.J. Abdul Kalam while visiting a Car manufacturing company abroad. That signifies the concept of a carbon neutral industry in broad terms.

CARBON EMISSION IN INDUSTRY

Any industry is responsible for carbon emission directly or indirectly. Its scope can be categorized by “GHG protocol Corporate Standard” developed by World Resources Institute (WRI) and World Business Council on Sustainable Development (WBCSD) as under:

Scope-1: Direct Carbon Emissions from owned boilers, Diesel generators etc.

Scope-2: Purchased Electricity- Indirect Carbon Emissions at the Generating sources

Scope-3: Other Indirect Carbon Emissions from Waste generated, Business Travel etc.

SITUATION ANALYSIS AND SETTING AGENDA

Any Industry willing to become carbon neutral will have to first assess its Carbon Footprint and then set its agenda for action. A study was conducted by GLIM, Gurugram at Tata Communications in Maharashtra region.

Carbon Foot Print (CFP) of Tata Communications

Scope-1 CFP: Fuel (Diesel) used in backup power

Scope-2 CFP: Electric power usage

[In TATA Communications- Maharashtra, approximately 90% of the Carbon Emission is due to the above.]

Scope-3  CFP : Activities generating carbon indirectly: Waste generated, Business Travel and Employees commuting.

Agenda of Tata Communications towards Carbon Neutrality

Scope-1 Agenda:   Back-up Fuel “High Speed Diesel (HSD)” to be replaced by “Bio-Diesel”

Scope-2 Agenda:

Carbon reduction through:

  • Energy efficiency {Efficient usage of power in data centers}
  • Innovative techniques to restrict carbon emission
  • Geothermal Pumping for Cooling (saving electric power)
  • Solar LED standalone street lighting system

Carbon off-set by sourcing Carbon-Free Green Power:

  • Solar
  • Wind
  • Regular & Seasonal Hydro

Scope-3 Agenda:

  • Treating Waste generated
  • Tele-presence Services to reduce “Business Travel”
  • Replacing conventional vehicles by ‘Solar charged battery operated vehicles’ in the Campus to reduce carbon footprint of  “Employees commuting”
  • Afforestation to nullify remains of the above three indirect sources of carbon emission
  • Promoting Environmental Consciousness

STRATEGIES AND IMPACTS

Scope-1 Strategies & Impacts

Back-up Fuel “High Speed Diesel (HSD)” to be replaced by “Bio-Diesel”

Replacement of High Speed Diesel (HSD) used in power backup generating units by BIO-DIESEL could be very effective in reducing emissions by 90%. Bio-diesel is seamlessly interchangeable with petroleum diesel. It has better lubrication and increased productivity of electricity generators. Bio-diesel needs no change in infrastructure and no engine modifications.

Scope-2 Strategies & Impacts

Electricity is consumed at five different locations of TCL within Maharashtra. At the end of FY 2014-15, the load at TCL Maharashtra was approximately 23.5 MW causing emission of 113096.7 Tonnes of CO2. Company proposes to expand its business by the end of 2020, for which it has estimated a capacity addition at some of the sites in Maharashtra resulting in 48 MW of net total load in Maharashtra.

CARBON REDUCTION STRATEGIES

Energy efficiency {efficient usage of power in data centers}

Benchmarking of Energy Efficiency of Data Centers is usually done by Power Usage Effectiveness (PUE) which is defined as the ratio of Total Facility Energy to Energy used in IT Equipment. At present TCL compares with reputed companies in the world as follows:

                                                PUE in Different Reputed Companies

Company PUE
GOOGLE 1.09
FACEBOOK 1.2
TCL 1.9

The above shows that there is a scope of improving energy efficiency at TCL. One of the simplest ways to save energy in a data centre is to raise the temperature. It is a myth that data centres need to be kept absolutely chilly. According to most IT equipment manufacturers’ specifications, data centre operators can safely raise their cold aisle to 80°F or higher. By doing so, we significantly reduce facility energy use. At present TCL Data Centres are operated at a temperature of 73.4 0 F which is 6.6 0 F chiller than what Google is operating at present.

The electricity that powers a data centre ultimately turns into heat. Most data centres use chillers or air conditioning units to cool down the equipment, requiring extra energy usage. At Google data centres, they often use water as an energy-efficient way to cool instead. At TCL also we have Chiller and Crack units installed besides air conditioning, which help in cooling whereas at Google they are using natural water based cooling mechanism.

For using natural water based cooling, quality of water needs to be ensured and it may have a cost component associated with purifying it. A feasibility test on the availability of purified water has to be done, which if turns out to be positive for implementation, huge amount of electricity consumption can be reduced.

Innovative Techniques to restrict Carbon Emission: Geothermal Pumping for Cooling (saving electric power)

70% of the total energy used in TCL Maharashtra is used in HVAC load, which basically includes Chillers & Cracks.

In order to drastically reduce the HVAC load of Chillers and Cracks or to eliminate them completely, geothermal pumping can be resorted to. Geothermal technology uses earth to dissipate heat as sink and uses reverse geothermal pumping for cooling purpose. It relies on the fact that the Earth (beneath the surface) remains at a relatively constant temperature throughout the year, very much like a cave. Heat pumps can be deployed using a vapour compression cycle to transport heat from IT Equipment to the earth which becomes a heat sink and in the process cooling the machines. Energy saved in Chillers and Cracks can be enormous contributing to carbon savings.

Solar LED standalone street lighting system

Streetlights, which are being used at TCL Pune facility presently, are having the rating of 250 watts with at least 200 fixtures. Taking round-the-year operation @ 10 hrs. /day, energy implied would be 250 x 200 x 3650/1000 = 182500 kWh. By installing standalone LED solar enabled street lighting system, around 182500 x 0.98 = 178850 Kg= 178.85 Tonnes of CO2 can be offset annually.

CARBON OFF-SET STRATEGIES

Sourcing Carbon-free Green Power:

  • Solar
  • Wind
  • Regular & Seasonal Hydro

Solar Power

At TCL there is 3 MW of installed solar capacity in Pune which is supposed to provide about 12 % of power used in TCL, Maharashtra. Out of total energy of 129578438 kWh consumed during 2014-15, 14173643 kWh (10.94%) of green power from solar was used in TCL. By adding some more capacity (going up to 5 MW), it is expected to supply about 20% of power from green sources in near future, saving to that extent the emission of CO2 .

Wind Power

Out of the 5 office locations 4 are situated at the seashore where company is planning to install micro windmills for harnessing energy from wind source. They are looking at purchasing the turbines and installing them on the rooftops of the office locations. Power generated from these windmills can be used for general small lighting purpose. On an average these windmills cost Rs. 1-2 Lakh per turbine.

Regular & Seasonal Hydro

At Tata Communications, a paradigm shift in carbon neutrality can be seen by tying up with (carbon free) Hydropower. While seriously attempting to tie up with “Tata Hydro” for entire power requirement, surplus hydro power in Maharashtra Grid during rainy season could be tied up at the first place.

Scope-3 Strategies & Impacts

Following activities were identified under Scope-3 on which the Company did not have much control. However, Company’s limited intervention is possible.

Treating Waste Generated

In Tata Communications, the waste coming out of operations is primarily the waste from Diesel Generating sets during maintenance sent out to third party vendor for disposal. The data is maintained during refills and maintenance cycles for waste lubricating oil. Within the premises of Tata Communications, Pune the company has installed a waste handling unit, which essentially accepts biodegradable waste including kitchen wastes as input and processes it to provide output as manure, which is used for the plantation within the company. The net GHG emission is reduced because the energy intensive fertilizer production and associated GHGs are reduced to that extent.

Tele-presence services to reduce Business Travel

Tele-presence service can optimize travel. Tata’s Tele-presence service encompasses both public room services and private tele-presence managed services. Businesses aiming at reducing their travel costs and minimizing their carbon footprint want to consider adopting tele-presence meeting options such as videoconferencing. Frequent flyers contribute disproportionately to greenhouse gas emissions besides losing working time.

Replacing conventional vehicles by ‘Solar charged battery operated vehicles’ to reduce carbon footprint of ‘Employees Commuting’

On an average around 750 vehicles are daily running within the campus for a distance of around 2 km each. So 1500 km of run of four wheelers at an average of 15 km/litre consumes 100 litres of fuel for commuting. TCL is planning to start battery operated vehicles within the premises and designing a master solar park at the main gate (proposed) which is at ideal location of sun face for solar power. Power generated from this park could be used to charge the batteries of a single vehicle with the sitting capacity of 25 to 30 people and total Run per day 80 to 100 KM.

Afforestation to sink Carbon

Remains of the three identified scope-3 activities can be addressed by creating some forest carbon sinks. On an average 12 trees are needed to sink 1 tonne of CO2 after 5 years.  According to these statistics if we are planting 10,000 trees in 2015 in TCL’s campus then 833 tonnes of CO2 emission can be offset by 2020.  Plantation pattern has to be identified, which contributes to offset carbon emission and also adds to the aesthetics of the office premises as per choice of the employees. This approach will help in building green healthy environment around the work place. The office location of TCL Pune is spread over 1100 acres of land, so plantation on this land can be used to create carbon sinks. As per the Government policy a Corporate has to invest 2% of its total annual Profit in CSR activity. Linking this expense with afforestation, plantation can be done in the premises with the help of any NGO.

Promoting Environmental Consciousness

Promoting cycling within the Campus to ‘burn calories not carbon’ will also help in involving each and every employee of TCL in generating awareness towards reducing carbon emission.

CONCLUDING REMARKS

All the above measures of carbon reduction and offsetting would show results in their own magnitude. Besides, it would generate tremendous awareness about carbon neutrality across the organization. Brand value of the Organization with pursuance of carbon neutrality as a corporate goal is going to increase in the emerging environment conscious scenario.  For many firms, the allure of bolstering their corporate or product brand reputation is a key consideration in seeking to go carbon neutral. What is crucial is that the approach adopted by TCL is robust, transparent and based on available standards and protocols. “Achieving Carbon Neutrality by 2020 in TATA Communications Ltd.-Maharashtra” has a great significance.  What is crucial is that it is not to be pursued as a stand-alone exercise, but as part of a broader sustainability strategy that encompasses the whole business.

At Tata Communications, the target of achieving carbon neutrality by 2020 seems possible if most of their input power can be tied up with (carbon free) conventional Hydro. The Group Company has an installed hydro capacity of 576 MW in Maharashtra itself. While the other measures dealt with in this letter may make their own contribution towards Carbon Neutrality, the objective could be fully achieved by dedicating majority of 24 MW now progressing to 48 MW of “Tata Hydro” to Tata Communications in Maharashtra by 2020.

Let us hope, Industry as such takes a step forward towards carbon neutrality.

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons), M.Tech., Ph.D., CBI-Scholar, D.Engg. (Calif.), FNAE, Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI) Govt. of India

No job is small or big, the way in which you do, makes it small or big (c)

Chairman Emeritus Reconnect 45 “Solar Rooftops in India”

My dear friends,

India has been a land of revolutions witnessing the life changing upheavals like the Green Revolution and the White Revolution. Now she is on the verge of next revolution i.e. “Solar Revolution”. The newly set target of 100 GW Solar Energy by 2022 will change the position of India on the map of solar powered nations across the world. With 38 GW, Germany has led the world in Solar PV with a global aggregate of 177 GW. Can India follow suit?

Out of the Indian target, 40 GW is earmarked for Solar Rooftops. Our country has around 337 million houses as per the census 2011. A 1-kW system per house could add up to 337 GW of installed capacity; commercial and industrial rooftop space being additional avenue for generation which signifies that the 40 GW target is a small fraction of the potential. The commencements of “Make in India”, “Start-up India”, “Stand-up India”, “Housing for all by 2022” and “Digital India” missions are other elements which can complement and accelerate the transition.

Today, India’s 1/3rd population has no access to electricity and lives in darkness. This can only be answered by decentralised sources of energy like solar. Solar Rooftop PV (SRPV) is a decentralised technology, which is being encouraged due to its low land footprint and ability to reduce transmission and distribution (T&D) losses. Weak local distribution infrastructure, lack of economies of scale and poor social outlook has prevented SRPV systems from penetrating the Indian market. Currently India has only 300 MW of rooftop solar projects.

Consumer awareness

A survey was conducted by one of our PGPM (Energy) students to gauge the awareness of consumers towards solar technology and the apprehensions/partial knowledge related to it. It was an on-line survey and more than 50% respondents belonged to the age group of 25-30 yrs. Most of the respondents (98.3%) were aware of solar technology and the cost of the system which signifies that people now know about the solar rooftop PV technology.

Encouraging feedback was that about 84% of the respondents showed their willingness towards installing SRPV system in future. Most of the respondents are not fully aware of the incentives and subsidies provided by the Government. Almost 41% of the respondents knew about the area required for the installation of SRPV. However, only 6% of the total respondents have installed SRPV systems.

Almost 38% of the respondents were not aware of the new target of 100 GW of Solar deployments by 2022. About 59% of the respondents didn’t know about the Net-metering scheme. There were some ‘true-false’ questions which were asked to test the apprehensions in the minds of consumers. The results show that the respondents are still not aware of the basic features of the SRPV system and have certain false assumptions like solar PVs may cause electric shocks; it will not generate electricity during clouds, etc.

The results show that still a lot is to be done at the awareness front to give a boost to the SRPVs in India. An awareness and a promotional program is proposed to remove the apprehensions and for the better penetration of the technology with promotional ads like that of “Clean Water”, “Sanitation”, “Child Education” etc. The Government can also mandate each energy generator whether conventional or non-conventional to put an information board emphasizing the benefits of Solar Rooftop PV.

Possible Elements of Awareness Campaign

  1. With about 300 clear sunny days, the solar energy available in a year (5000 trillion kWh) exceeds the possible energy output of all fossil fuel energy reserves in India.
  2. India is ranked number one in terms of solar electricity production per watt installed.
  3. The electricity generated by Solar PV becomes free in 6-7 years (payback period) and you enjoy free power thereafter.
  4. Government provides 15% subsidy on the capital cost of installation of solar rooftop PV.
  5. Solar PV works more efficiently in cold climates (see graphs below).
  6. On a cloudy day, typical solar panels can produce 10-25% of their rated capacity. The exact amount will vary depending on the density of the clouds, and may also vary by the type of solar panel.
  7. The Solar PV doesn’t give electric shocks if touched rather they are required to be cleaned daily to keep them dust-free to increase efficiency.
  8. 1-kWp of solar panels typically require 8-12 m2 of shade free area to generate 4 kWh per day.
  9. Cost of Solar Rooftop PV varies between ₹80,000 to ₹100,000 per kW system.
  10. The electricity generated from solar PV costs ₹6/kWh.
  11. The solar energy generated can be supplied to the grid if in surplus.

Recently, a team of researchers from Stanford University have devised an ingenious means of boosting the efficiency of solar panels by exploiting a fundamental physics phenomenon. Solar panels lose efficiency as they heat up. Just as the top of our head radiates excess body heat as infrared light, the researchers have developed a translucent overlay comprised of patterned silica that does the same for solar panels. The overlay separates the visible spectrum of light (which generates electricity) from its thermal radiation, effectively “cooling” the incoming light, radiating the heat away from the panel while allowing more photons to be converted into electricity. Thermal overlay cools the panel’s surface by as much as 22o F and boosts energy production by 1 % (a sizable efficiency jump in the world of solar energy production @ 11-15% panel efficiency).

The fact that the “Solar panels lose efficiency as they heat up” and “that they can suit more the colder and sunny climate” seems to have been ignored in the state-wise target allocation of SRPV out of 40 GW by MNRE in June’2015.

Climate Change and Solar Rooftops

The National Action Plan on Climate Change obligates use of Renewable sources of energy to reduce the carbon footprint. The recent move of the Government in continuation of Jawaharlal Nehru National Solar Mission (2010) to install 100 GW of Solar by 2022 is a step forward to Climate change mitigation and connecting the unconnected through distributed source of energy. As the country moves towards the clean energy deployment, it also happens to be a good time for all stakeholders to spread their wings in the new market.

Solar energy revolution seems to be the next big thing after the achievement of Mars mission for India. It is high time for Government to prioritize its further movement towards the building of healthy and sustainable policy & regulatory regime to nourish the sector. A lot of improvement will also be required in the infrastructure to avail the net-metering and feed-in-tariff schemes.

reconnect

Graph 1 & 2 : Temperature coefficient for crystalline cells

The Government can obligate the banks for financing an allotted target capacity of solar rooftop projects in a way similar to the RPOs for Industries/Utilities. Housing financing scheme should attach Home loan with a loan for Solar Rooftops. T
he “Make in India” program is an attraction to many foreign investors and soon the companies will base their units in the country; the Government can mandate Solar Generation Obligation (SGO) to utilize their rooftop space. An agreement and support from Discom’s would smoothen the trajectory of growth.

 

India’s Latest Initiatives at Global Level

It was our Prime Minister’s dream to associate 100+ Solar rich nations like consortium of Oil rich nations to harness solar energy faster by pooling their resources. This indeed happened in Paris during 2015-United Nations Climate Change Conference, COP 21, during 30th Nov-12th Dec’2015. [ It was the 21st yearly session of the Conference of the Parties (COP) to the 1992 United Nations Framework Convention on Climate Change (UNFCCC) and the 11th session of the Meeting of the Parties to the 1997 Kyoto Protocol.]

The Paris declaration aiming at containing the earth’s temperature rise to 2o C above pre-industrial level by limiting to 1000 billion tonnes of carbon, encompassed  “International Solar Alliance” of the countries to share the collective ambition to undertake innovative and concerted efforts for reducing the cost of finance and cost of technology for immediate deployment of competitive solar generation, financial instruments to mobilise more than 1000 Billion US $ of investments needed by 2030 for the massive deployment of affordable solar energy and to pave the way for future solar generation, storage and utilization for countries’ individual needs. Soon thereafter International Solar Alliance – the First International and Inter-Governmental Organisation of 121 Countries with United Nations as Strategic Partner was inaugurated by our Prime Minister Shri Narendra Modi, and the President of France Mr François Hollande. They jointly laid the foundation stone of the International Solar Alliance (ISA) Headquarters and inaugurated the interim Secretariat of the ISA in National Institute of Solar Energy (NISE), MNRE, Gurgaon on 25-Jan-2016.

These are positive steps which may also boost Solar rooftops segment in future.

Satyamev Jayate !!!

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons), M.Tech., Ph.D., CBI-Scholar, D.Engg. (Calif.), FNAE, Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI / REL), Ex. Director (REC) / Executive Director (IREDA)

No job is small or big, the way in which you do, makes it small or big (c)

 

Chairman Emeritus Reconnect 44 – “Energy Storage for Intermittent Renewables”

My dear friends,

Our Hon’ble Prime Minister Shri Narendra Modi has been announcing to the entire world that India has scaled up its plans from Mega Watts to Giga Watts in the arena of Renewable Energy in view of its environmental sustainability. The quantum jump being mentioned is 5,000 MW to 100,000 MW (100 GW) in respect of Solar Energy and 25,000 MW to 60,000 MW (60 GW) in respect of Wind Energy by 2022.

Such an ambition is not realizable without complementary energy storage of intermittent renewables. Both the above stated renewable energies are available only for 6-8 hours/day, not matching with peak load requirements and are further subject to seasonal variations. One of the basics of Power System is that the electricity must be generated at the precise moment it is demanded. It is the ultimate “just in time” system, where long-term inventory of electricity is denied. (Electricity can only notionally be stored in Capacitors and Inductors for a short time.) It cannot be stored in significant quantities but its converted forms like chemical energy in batteries, gravitational hydro potential energy etc, are possible to be stored.

Recent Cabinet Approval on Amendments in Tariff Policy

Recently the Union Cabinet has approved the proposal of the Ministry of Power for amendments in the Tariff Policy. For the first time a holistic view of the power sector has been taken and comprehensive amendments have been made in the Tariff policy 2006. The amendments are also aimed at achieving the objectives of Ujwal DISCOM Assurance Yojana (UDAY) with the focus on following 4 E’s:

  1. Electricity for all
  2. Efficiency to ensure affordable tariffs
  3. Environment for a sustainable future
  4. Ease of doing business to attract investments and ensure financial viability

Unfortunately the 5th E i.e. Energy Storage for Intermittent Renewables has been missed out. Cost of energy storage should have been built in to the Peaking tariff. This was not expected in the present scenario when we have a common Union Minister for Power and MNRE.

Recent R&D Council Meeting of the National Wind Energy Institute under MNRE

I attended the latest (Twenty-third) meeting of R&D council of the National Institute of Wind Energy (NIWE) held at Chennai on 30.12.2015 wherein their 10-Year Vision Plan was presented.

I pointed out that the renewables like wind and solar can become 24X7 power suppliers only when the appropriate Energy Storage systems are in place and hence a thrust be given for projects in developing Energy Storage systems, for renewables.

Pumped storage is one of the most promising options for energy storage in the form of hydro potential whose assessment in India is more than 96,000 MW of which not even 6,000 MW has been harnessed so far. Almost all (>99%) of power-grid-scale energy storage in the world today is pumped-hydroelectric.

However, Pumped storage is also undergoing a conceptual transformation. Rivers and dams are no more required. Sea water can be used as pumped storage media in novel approaches and “swinging door algorithm” pumped storage becomes a big battery analog for wind farm energy storage. Even an exhausted mine can be used as lower reservoir, if you can find a small water pond at a higher elevation nearby. There are many such novel systems that would revolutionize the energy storage spectrum and need immediate focus and practical green field pilots.

It was agreed in the Committee that a new group for “Energy Storage” would be created in NIWE, reflecting it as an essential ground-breaking component in the 10-Year R&D Vision Plan.

There is no future for Wind Energy Sector (and so also the SPV) without “Energy Storage”. Its importance is more than the “Solar-PV Hybrid” which can only expand the electricity supply period in a day to an extent, not necessarily matching with the Grid demand. It may however facilitate more land space for PV.

With “Energy Storage” component, the load demand can be met much better, right from cyclic stability to daily demand pattern to even seasonal demands. Without Energy Storage component Wind Energy & SPV can never be accepted as viable options for energy supply due to their intermittent nature. The cost of energy storage system has to reflect in the peaking tariff of energy supply. Higher absorption of renewable energy round the clock on the other hand may reduce its cost of supply.

There are four basic options in Energy Storage:

  1. Mechanical→Pumped Storage (Seasonal balance), Compressed Air (Daily stability), Flywheel (cyclic stability)
  2. Chemical→Batteries, Hydrogen (Electrolysers), Fuel cells
  3. Electrical→Double Layer Capacitor, Superconducting Magnetic Coil
  4. Thermal→Heat Storage (Molten Salt), for stability in heating systems or re-conversion in to electricity

The above options may suit different sets of wind farms & SPV stations and their connecting sub-stations to supply 24×7 and more specifically as per grid demand and the environment around.

I hope, all concerned wake up to the urgent need of Energy Storage in our country!

Satyamev Jayate !!!

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons), M.Tech., Ph.D., CBI-Scholar, D.Engg. (Calif.), FNAE, Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI / REL), Ex. Director (REC) / Executive Director (IREDA)

No job is small or big, the way in which you do, makes it small or big (c)

Chairman Emeritus Reconnect 43 – “Goal Setting”

My dear friends,

Having explored the purpose of your life, you will have to set your time bound goals. It is desirable to recheck once the purpose of your life. Strong lives are motivated by dynamic purposes” said Kenneth Hildebrand. Goal setting starts with dreaming, envisioning and fixing your mission. “Do not worry if you have built your castles in the air. They are where they should be. Now put the foundation under them” said Henry David Thorean. “He is in possession of his life, who is in possession of his story” said Carl Jung.

Purpose→Dreams→→SWOT→→ Vision & Values →→Mission & Objectives→→Goals/ Targets/ Milestones

“Dream, dream and dream. Dream transforms into thoughts. Thoughts result in actions. Small aim is a crime” said Dr APJ Abdul Kalam. “Think BIG, Think AHEAD and Think FAST” said Dhirubhai Ambani. Goal is a dream with Deadline & Direction.

Bi-focal Vision is necessary. You should see your life with a bifocal spectacle which facilitates you to have a clear long-range vision of the purpose and goal of life and to visualize with equal clarity the short-term action plans and milestones compatible to the roadmap of your life.

Do you write down 4 or 5 personal goals for the year on 1st January each year, or on your birth day? According to a Study at Harvard, only 3% of people have set goals and they achieve what 97% achieve put together. Discovering your Personal Mission Statement from ‘your fire within’ gives your life a defined purpose and direction and empowers you to lead your life instead of spending your life reacting! Family mission statement can in fact be displayed in your Drawing Room. It’s the fire within, the deep-burning “yes” that empowers us to say “no” confidently to the less important things in our lives. Priorities of mission objectives having been set, your goals have to be SMART, the abbreviation standing for Specific, Measurable, Achievable, Relevant and Time bound.

Goals are cascaded throughout the organization you work for. Personal and organizational goals can be synchronized for resonance and unbelievable amplitudes of performance. For instance, if you wish to become world’s most renowned expert in IT and your Company is into IT products, there can be a perfect synchronization of the two enhancing each other’s brand value. The Magic of Organizational Physics is in the understanding of the intrinsic natural frequency of individuals and synergizing the same with the induced frequency of the organizational enthusiasm.

“Vision without action is merely a dream; action without vision just passes the time; vision with action attached with passion can change the world.” Passionate people have benchmarks of yesteryears. Nothing is impossible as “impossible” itself sounds “I-m-possible”. Strong will, determination and passion make impossible possible.

The entire process from dreaming to goal setting can be understood through an example. I wish to quote an organizational example of National Power Training Institute (NPTI) with my first-hand experience as CEO for 5-years.

 

Dreams

At NPTI we had spent first 3-months on the “Value-Vision” exercise. “NPTI in the new millennium” containing a 30- point dream tagged on phrases starting from each of the 30-letters of the institution’s name i.e. National Power Training Institute; was displayed at the entrance of each Unit including the Corporate Center. Every letter of the institute’s name was expanded in a phrase to capture the common dreams, values, vision, hopes, aspirations, ethos and commitments. They not only became the “dream in shape” for NPTI family but turned into “Mantras” with vibrations and resonance.

No

Starting Letter of the Mantra

Mantra

1

N

Nurturing Human Resources Development in Power Sector

2

A

Absolute Quality consciousness

3

T

Train and facilitate the growth of every power professional

4

I

Integrating Information Technology with Hi-Tech Training

5

O

Organizational Excellence

6

N

Nonpareil

7

A

Attitudinal Reorientation to Cultivate Values & Ethics

8

L

Leadership in interfacing technology with management

9

P

Proactive Client – Orientation

10

O

Orchestrate values with Business

11

W

Work to evolve as transnational organization of distinction

12

E

Energize people who energize the nation

13

R

Reverberating with Enthusiasm to tap human endowments

14

T

To emerge as Global Leaders in HRD of Power Sector

15

R

Rendering Cutting Edge Technologies

16

A

Attain Self-sustenance

17

I

Institutionalizing Best Practices

18

N

Nourishing boldness and benevolence

19

I

Inputs designed to improve outputs

20

N

Network to pool expertise

21

G

Galvanize Power Professionals

22

I

Innovation at its best

23

N

No end to learning

24

S

Sharing our knowledge – caring for your needs

25

T

Touch of perfection every where

26

I

Internalizing environmental concerns in power technologies

27

T

Together in pursuit of brilliance

28

U

Upgrading skills & knowledge continually

29

T

Temple of wisdom & motivation is our workplace

30

E

Enhance value additions

SWOT Analysis (Environmental Scanning)

SWOT Analysis (identifying Strengths, Weaknesses, Opportunities and Threats) of individuals as well as organizations is extremely helpful in goal setting. While analyzing the above, constraints start appearing very clearly and action plan to overcome weakness and to defuse the threats emerges as described by Eliyahu M. Goldratt in his popular book “The Goal”. He outlines the Theory of Constraints (TOC) to save your plant/ industry/ organization. NPTI was on the verge of merger with some larger organization of Power Sector due to its insolvency.

A pocket size booklet on SWOT culminating into a 40-point strategic charter was published and slipped into the pockets of all NPTI staff. It was drawn under the following heads:

  1. Multi-dimensional enlargement of Scope
  2. Backward Integration of Power Training Experience with Academics
  3. Turn-around on Self-sustenance
  4. Esteem Building for the institution
  5. In-house Capacity Building and Performance orientation

Vision with Values & Convictions

NPTI cherishes a vision of value addition to national and transnational power and energy sectors through Training & HRD, facilitating the growth of every professional, sharing our knowledge and caring for their needs. It endeavors to energize people who energize the nations. Vision is to emerge as global leaders in enhancing human and organizational excellence in Power and Energy Sectors by blending frontier Technologies with Management to facilitate HRD interventions that are instrumental in providing reliable, safe, economic and clean power.

We value our drive and commitment to provide top quality service to our clients. We constantly strive to motivate power professionals to tap their unique human endowments, consciousness, imagination and willpower. Together we make a difference. We believe that no job is small or big, the way in which you do, makes it small or big ! Every job is an important link of the organizational chain of activities. We value ‘understanding’ amongst colleagues and respect each other as team members of a human chain of our larger family i.e. the students, trainees, expert faculty, client organizations etc. We have an unyielding commitment to our targets. We mentally achieve them even before realizing them physically.

Training is a Religion for us. It is the Highest Multiplier of Productivity of individuals as-well-as Organizations. Training is an Investment, not Expenditure. Cost of Training is always less than the cost of non-training. “Power for All’ cannot be ensured without ‘Training for All’.

Mission & Objectives

Vision, values and beliefs should drive us on a mission mode. An empowering vision on the format of a 5-Year destination statement of “Do–or-Die” nature was injected in the DNA of the management team with 3-clear missions:

  1. To achieve 100% self-sustenance
  2. To become largest training organization in Asia Pacific- reaching a turnover level of 75,000 Trainee-Weeks (ultimate goal to become world’s largest reaching 100,000 Trainee-Weeks)
  3. To occupy a unique position on the world map on sectorial specialization

An empowering vision is like setting a high voltage for pushing electricity ensuring flow of electrons in the desired direction. On a mission mode we stop not till the goals are achieved.

Goals/ Targets/ Milestones

  1. To achieve performance parameters during 2000-01 highest ever achieved in any of the past 34 years of existence.
  2. To beat the achieved benchmark of yesteryear, every year thereafter.
  3. A performance jump of 25% in major parameters from the previous year, achieving “Excellent” rating in MoU each year.
  4. Start Post Diploma in Thermal Power Plant Engg. In 2000-01 at New Delhi, Nagpur, Neyveli & Durgapur.
  5. ISO 9001: 2000 Certification in 2001 by DNV, Norway (accredited by the RvA, The Netherlands).
  6. Start B.Tech.(Power Engg.) in 2001-02 at New Delhi.
  7. Start B.E.(Power Engg.) in 2001-02 at Nagpur, Maharashtra.
  8. Launch “National Training Policy for the Power Sector” approved by Govt.of India by 2002.
  9. Start B.E.(Power Engg.) in 2002-03 at Durgapur, West Bengal.
  10. Start MBA (Power Management) in 2002-03, at Faridabad, Haryana.
  11. ISO 14001:1996 in 2003 by DNV Certification B.V., accredited by the RvA, The Netherlands.
  12. Start Post-Graduate Diploma in O&M of Transmission & Distribution in 2004-05 at Nagpur & Bangalore.
  13. Deemed University Status by 2005 from UGC.

The above realistic goal setting exercise based on concrete concepts proved to be an historic driver of a paradigm shift in NPTI’s existence and made it a self-sustaining Power Training Institution-largest in the world expanding 4- units into 10 across the country (adding 2 at Guwahati & Nangal, taking over from CEA, PSTI & HLTC at Bangalore, activating CAMPS & Corporate Centre at Faridabad besides 4 existing Regional Units) in a term of just 5-years, achieving all the above mentioned goals. UGC approved in-principle, the Deemed University Status to CAMPS in April’ 2005. Though I have cited an example of an organization, same philosophy is true for personal goal setting.

I hope, the above clues will help you set your goals in life and achieve them.

Satyamev Jayate !!!

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons), M.Tech., Ph.D., CBI-Scholar, D.Engg. (Calif.), FNAE, Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI / REL), Ex. Director (REC) / Executive Director (IREDA)

No job is small or big, the way in which you do, makes it small or big (c)

Chairman Emeritus Reconnect 32 – “Energy Security”

My dear friends,

Energy is humanity’s need after air, water, food and shelter. As a matter of fact, energy is required even to supply clean water,process and cook food and create shelter. Hence it becomes a basic need of human beings. Energy Security means safety and protection of energy availability to all at all times. Utilizable energy potential is limited on earth while its requirement would go up with the growing population. Energy access in its environmentally benign form is an essential part of energy security.

Energy security in Global context

Non-renewable energy dominates the world consumption today at 81%. Renewable energy supplies 19% of global energy consumption counting traditional biomass, large hydropower, and “new” renewables (small hydro, modern biomass, wind, solar, geothermal, and bio-fuels). Of this traditional biomass, used primarily for cooking and heating, accounts for approximately 13%.Hydropower represents 3.2%. Other renewables account for 2.8%.

According to one estimate, with the present rate of consumption, world is left with approx. 200 years of coal, 75 years of nuclear fuel, 50 years of gas and 25 years of oil respectively.

World energy-related carbon dioxide emissions are of the order of 33 billion metric tons. Fossil fuel plants (≃ 50,000) are largely accountable for carbon emissions contributing to nearly 60% of global warming. Sulphur content in coal causes acid rain which spoils the crops. Natural gas is less carbon-intensive than other fossil fuels. Worldwide smoke from biomass burning causes 1.3 million deaths besides 1.6 million from associated tuberculosis every year. Nuclear energy, though carbon free, has a risk of accidents causing radioactive hazards. Nuclear accidents from Three Mile Island in the United States (1979), the Chernobyl disaster in the USSR (1986) to the Fukushima nuclear disaster in Japan (2011) are compelling advanced nations like US, Australia, New Zeeland, Japan, Sweden and Germany to phase out their nuclear plants in favor of natural gas and renewable energy.

3

While sun is the infinite source of energy (reflected in several indirect forms also like hydrological cycle, wind, biomass etc.) its utilizable potential is finite on our planet on one hand and fossil fuels have a limited stock on the other. Renewable sources are seasonal & intermittent in nature and therefore need energy storage complements. This throws a challenge for a global vision on securing energy in a sustainable manner for present and future generations. For electricity component of energy the present and future scene appear as in the table above.

Energy security in National context

In Indian context, the utilizable potentials are: Solar-5×1015 kWh/yr., Hydro-300,000 (150,000 Conventional + 90,000 Pumped Storage + 10,000 Tidal + 20,000 Small Hydro + 30,000 Interlinking of Rivers) MW, Wind-231,000 MW including offshore, Biomass- 20,000 MW, Coal-250 billion tonnes, Coal Bed Methane-20,000 MW, Oil-125 Million metric tonnes, Natural Gas- 1,437 billion cubic metres, Shale gas-600 to 2000 Tcf, Uranium-49,000 tonnes, Thorium-846,477 tonnes, Geo-thermal-10,600 MW, Ocean thermal-50,000 MW, Sea wave power-20,000 MW, Energy from Waste-3000 MW and Energy Saving potential-25,000 MW.

When it comes to a national strategy, dependence on imports will have to be minimized in favor of indigenous renewable sources.Rest is techno-economic feasibility. India is responsible for 5.3% of world CO2 emissions. She is importing thermal coal from Indonesia and South Africa. Several nuclear accidents have occurred in India costing 910 million US$ for repairs besides long shutdowns and radioactive releases affecting thousands of people. For India’s energy security, dependence on import of technology and fuel (uranium) adds another negative dimension. Indian mining operations are inadequate both for Biotic and Abiotic resources.

Indian Electricity Sector

Electricity is the environmentally cleanest form of energy at user’s end and is therefore sought after to the largest extent. Barring furnaces, boilers, cooking gas and biomass, solar thermal and transportation sector, almost everywhere it is electricity.

4

India generates 1,100 BU of electricity in a year out of 21,000 BU in the world, being 3rd largest producer after China and United States. Yet out of 1.25 billion, 400 million Indian citizens have no access to electricity. Per capita consumption in India is 917 kWh against worldwide per capita annual average of 2,600 kWh.Expected growth, resource mix etc. by 2050 are shown in the table above.

Renewable Energy (RE) for “Energy Security”

Per capita consumption of energy is growing continuously in India. Present electricity deficit being around 10%. Nuclear, thermal (coal), oil and gas power plants partly depend on imports for their fuel. National energy security can come from indigenous and everlasting sources like Hydro and other renewables viz. Wind and Solar. Hydro has always been cheaper than other options and Wind and Solar are reaching grid parity. Wind tariffs are already comparable to tariffs related to imported coal. It would be desirable to change the projected Non-RE : RE Mix in favor of renewable energy in a foreseeable future.

Energy security of a nation does not merely mean fulfilling the needs of all by imports of non-renewable sources like coal, oil, gas and uranium but to consistently removing dependence on such fuels and developing indigenous renewable sources such as hydro, wind and solar. This has key to global energy security also. Low carbon pathways will mitigate global warming and climate change.

Satyamev Jayate !!!

Best wishes and Regards,

Dr. B.S.K.Naidu

BE(Hons),M.Tech.,CBI-Scholar,Ph.D.,D.Engg.,FNAE,Hon.D.WRE (USA)
Chairman Emeritus, Great Lakes, Gurgaon,
Former Director General (NPTI & CPRI, Govt. of India and REL), Director – REC

No job is small or big, the way in which you do, makes it small or big (c)

Chairman Emeritus Reconnect 20 – “Bharat Ratna” to Sachin Tendulkar

My dear young friends,

The President of India has bestowed upon Sachin Tendulkar  “Bharat Ratna” the highest civilian honour. At 40, he is the youngest recipient ever. Was it given to him for his unconquerable record of 100 centuries, 164 half centuries, 76 times man of the match; 33,896 runs in international cricket and 50,000 runs in all recognized cricket ? Or was it something beyond?

Sachin had a unique combination of aggressiveness and speed with patience and seriousness. His humility, devotion, determination, commitment, passion, hard work and discipline were exemplary. First glimpse of his passion was seen when he was 16 and in his first match Waqar Younis’ bouncer hit his nose that started bleeding. He went for dressing. On return he slapped 3 fours on his ball in a sequence. Since then no bowler around the world could breathe in peace against Sachin. During 1998, in Sharjah test match Sachin hit Shane Warne’s balls so intensely that he had to say that he sees him slap sixes even in dreams. His regular net-practice before the matches speaks of his dedication. He used to enter the ground with the same devotion be it a charity match or an international test match. He never lost his cool during worst of provocation; he used to answer his critics with his bat. On being declared “out” he never questioned the umpire or his destiny. He simply left the wicket most humbly and obediently, accepting the failure with highest grace.

There are numerous stories about his providing inspiration and healing emotional wounds of his co-players in the dressing room. After Sachin’s retirement, Coach of South African team Russell Domingo stated that absence of Sachin Tendulkar in the dressing room would make an easy way for their team. No wonder, for setting up such sports culture, his photograph hangs in Lord’s dressing room.

Did we recognize this kind of Sports Culture and Sportsmanship?

Manoj Tiwari says when he was selected first time for Team India; he had to return to Kolkata from Bangladesh trip without playing a single match due to an injury. As per directions of BCCI he was getting ready to go to Mumbai for treatment. Same day Sachin was going to Bangladesh via Kolkata. He took his phone number from the local manager and made a call to enquire about his injury. During the talk Sachin asked him which doctor he has been referred to. When he told his name, Sachin said “he is a good doctor but is a specialist of knees while your injury is in the shoulder” Manoj told him that he may have to follow the instructions of BCCI and moreover he did not have any idea of another appropriate specialist. Sachin said he should wait for a while, he would do something. After half-an-hour Sachin telephoned him to say that he has fixed up an appointment with another suitable doctor and Board officials would help him in this. Without accepting captainship for long, his inspirational leadership was exemplary. The way he was carried on shoulders round the ground by his team members including the captain after the World Cup win in 2011 speaks of it all.

Did we recognize this kind of Humane Leadership?

At the time of his father’s demise during a world cup match he came to India to participate in rituals and immediately returned to England. In the next match when he made a century his tearful eyes looking at the sky were signifying that it was a salutation of a real patriot to his father. During 1999 Chennai test match against Pakistan, Sachin after making a century taking the team to a near win situation was declared “out” at 136 and India lost a romantic match. Disappointed Sachin returned to the dressing room and wept like a child. He did not go to receive his “Man of the match” award. After team’s defeat, his century and award both became meaningless to him.

Lalchand Rajput coach for Indian team in Australian tour during 2007-08 informs that several controversies had shadowed that tour. During that trip itself one day in Perth he was coming down in a Hotel Lift along with Sachin and Harbhajan for dinner. The lift stopped at eighth floor. An Australian entered and the moment he realized that he was face to face with Sachin, he almost became mad. He said his life became worth since he could directly see the God of Cricket. During the Australian tour in 1998 itself, Matthew Hayden had stated “I have seen God. He bats at No.4 in Indian Team in Tests”

Sachin’s benevolent farewell speech was telecast alive in Pakistan. Many newspapers praised him vehemently. Urdu daily “Insaph” wrote “Sachin like cricketers are not born every day. All love and respect him beyond limits”. Even Pak Taliban “Tehreek-e-Taliban” had to issue clarification that they never meant that Sachin should not be praised simply because he is an Indian.

When India plays its old enemy at cricket the ideal solution for many Pakistani spectators is for Sachin Tendulkar to score a hundred and Pakistan to win  according to the writer Suresh Menon. This speaks volumes of modesty, goodwill and consideration that Sachin has earned and spread across the Indian sub-continent, nay, the entire world. There are stories after stories to indicate that Sachin became an underpin of international goodwill which diplomatic machineries may take ages to build!

Did we salute his statesmanship?

Sachin was on the Golden Coin that was tossed in his farewell match, he is on the postal stamp, he is in the school curriculum, he is in Madame Tussauds and he is in a temple. He was an accepted “Bharat Ratna” for the unmatchable grace of Sportsmanship, Humane Leadership and Statesmanship even before the formal conferment by Govt. of India.

You would have realized my dear friends, the focus was not Sachin but insights into his aura of multiple layers of glory and grandeur which is generated by great human effort.

Satyamev Jayate !!!

Best wishes and Regards,

Dr. B.S.K.Naidu

M.Tech., Ph.D., CBI Scholar, D.Engg.(Calif), FNAE
Hon.D.WRE (ranked amongst 30-most eminent scientists in the world)
Chairman Emeritus, Great Lakes, Gurgaon, NCR, New Delhi, INDIA
Former Director General (NPTI & CPRI / REL), Ex-Director (REC)/ Executive Director (IREDA)

No job is small or big, the way in which you do, makes it small or big (c)