GREAT LAKES GUEST LECTURE SERIES – Mr ROHIT KUMAR
CX PRINCIPAL – SALES & MARKETING STRATEGY – INFOSYS
18th August 2018
The weekends at Great Lakes, Gurgaon, after an end-term exam, aren’t complete without an interactive industry engagement event. This one was particularly more exciting as the PGPM batch of 2019, The Ninjas, gathered around to welcome Mr Rohit Kumar, the CX Principal for Sales and Marketing Strategy at Infosys, for a session on various career options in the IT sector after an MBA. Being an Infoscion myself, I was eagerly looking forward to the session delivered by a fellow Infoscion of a calibre to look up to.
Mr Rohit Kumar: An engineering graduate from G.G.S.I.P. University, who later completed his MBA from the reputed S.P. Jain Institute of Management and Research in 2012. After working for over 3 years as Senior Manager for Engagements at Nagarro, he took the helm at Infosys in heading the Sales and Marketing Strategy for the Oracle CX Cloud practice in 2016. He has more than 13 years of experience in business development, client acquisition, customer relationships & marketing. He has worked with clients across the world, focusing immensely on understanding the pain-points of the customers. Mr Kumar has an in-depth understanding of the IT industry and has varied project experience that gives a unique flavour to his working style. Before his MBA, he has worked with reputed firms such as IBM and SAP.
Mr Kumar set the tone for the session by talking about how the industry is segmented into various Verticals and Horizontals. He emphasized on how having a vertical depth or horizontal experience is the key to success. He also reinforced the importance of MBA graduates re-inventing themselves from time to time, once they enter the corporate realm, and being always able to think on their feet.
What are the options for an MBA graduate?
Mr Kumar walked us through the different types of profiles that an MBA graduate from an IT background can pursue, leveraging all his years of experience before choosing to join a B-School. He explained how a candidate with leadership skills and the ability to work under pressure can look for a role in Project Management. Having sound technical skills, a know-how of various business dimensions and a keen insight into the minds of the costumers make one perfectly suitable for this role. Additional relevant certifications are a bonus.
Consulting is another lucrative career option which is open to management graduates. Explaining the differences and drawing demarcation lines between Strategic and Management Consulting, Business Consulting, and Technical Consulting, Mr Kumar cleared all misconceptions and ambiguity that management students usually have regarding these roles. Sharing insights from his own experience in working with some of the leading service providers in the IT Industry, Mr Kumar shed light on the current scenario in the business world, especially on how the thin line between Business and Technical Consulting is disappearing with each passing day, and on how companies are preparing themselves to have a strong presence in both the domains.
He also spoke about other roles such as Business Analyst, Sales Management, and Pre-Sales Management. While Sales Management requires a candidate to be extremely innovative and creative, pre-sales demands domain expertise and the ability to think about multiple solutions to a given requirement in order to create a variety of offerings for the customer to choose from. A business analyst, on the other hand, is expected to have requirement analysis capabilities coupled with excellent communication skills.
What should be the approach of an MBA student?
Mr Kumar enlightened the students on the right approach towards pursuing the role that would do justice to their experience and skills. Identifying one’s own skills and also identifying the kind of work that would be truly enticing is extremely important for an MBA student. At the same time, it is vital for a student to follow the companies they aspire to be a part of and keep themselves abreast with what the industry experts are talking about. In addition to this, growing one’s network and developing a niche skill holds crucial importance in skyrocketing one’s career growth.
Importance of LinkedIn
LinkedIn, the social network for corporates, has become an important tool for corporate networking and Mr Kumar strongly emphasized on its relevance and how an MBA student can leverage it to improve their future prospects. He inspired the Ninjas to step out of their comfort zones and do what most people hesitate to – add a minimum of 20 influential people to one’s connection every day while sending scheduled emails on one’s professional and academic development every 3-4 months to all connections in order to gain more visibility. This tactic bore fruit for Mr Kumar as he landed 5 offers through LinkedIn alone by the time he graduated as an MBA. LinkedIn is a platform which every professional should use to the extent of its potential and connect with a number of people who would eventually open doors to more gainful opportunities and a fruitful career ahead.
The session turned out to be an extremely enlightening experience and this was evident by the whirlwind of questions Mr Kumar received from the ever-enthusiastic Great Lakers. To wrap it up, the talk delivered by Mr Kumar will forever be etched in our minds as we prepare ourselves and follow his advice for our placement season and look for the right jobs in the right firms with the right attitude and approach. Great Lakes Institute of Management, Gurgaon, expresses its deepest gratitude to Mr Rohit Kumar for sharing his extremely valuable insights with the upcoming graduates.
Author: Arpit Gupta
PGPM, Class of 2019, Great Lakes, Gurgaon